457. BENCH FIX HAIRSTYLING STICK, "Do-It-Yourself Styling Demo", 2002

A CONCEPT BOARD TO EXPLAIN THE BENCH/FIX ACTIVATION IDEA,

The BENCH FIX Styling Salons were opened in 2002 by the lifestyle company BENCH, and their initial success spawned hair grooming products, the first of which was the BENCH FIX HAIRSTYLING STICK. 

The creative team of Jimenez D'Arcy, the agency assigned to BENCH promotions, conceived of an idea to launch the product and introduce styling possibilities. The team, led by Creative Director Don  Sevilla III, came up with a do-it-yourself demo using a whiteboard marker attached to the product case. A whiteboard poster was placed in Bench FIX Salons.