353. JAY ILAGAN for COLGATE DENTAL CREAM, "Mouth Specialist" , 1986

JAY ILAGAN for COLGATE "The Mouth Specialist", 1986

In mid-1985, COLGATE Dental Cream unveiled a new campaign theme for the popular toothpaste brand—“The Mouth Specialist”—which further underlined Colgate’s role in oral hygiene and dental science vis-à-vis the many “lifestyle” brands that promised social confidence. Instead of dental authorities to drive the message home, COLGATE relied on a young, appealing movie personality to tell his COLGATE experience—JAY ILAGAN,

Julius Abad Ilagan ( b. 20 Jan. 1953/d. 3 Feb. 1992) belonged to an illustrious showbiz family, the son of Sampaguita star Corazon Noble and director Angel Esmeralda. He started acting early in films, using “Angel” as his screen name. At age 9, he appeared in “Batang Maynila”.  It was in “Maruja” that Jay—still just 14 years old—shows his mettle as a young matinee idol, capped by a sterling performance in “Tubog sa Ginto”, and “Tatlo, Dalawa, Isa”, where he starred in one episode of the trilogy as a juvenile drug addict. 

WATCH JAY ILAGAN'S COLGATE TVC HERE:

He made a successful transition to adult roles like “Kisapmata” (a 1982 Gawad Urian Best Supporting Actor), and Sister Stella L. (1985 Gawad Urian Best Actor). Jay was riding high on the crest of victory when COLGATE called to offer him the plum role in the testimonial commercial. He was already a well-known face on TV by that time, as he was one of the “Bad Bananas’ (along with Edgar Mortiz, Johnny Delgado and Christopher de Leon), whose “Goin Bananas” comedy program was a certified TV hit.

Jay was formerly married to actress Hilda Koronel and then, after their separation, lived in with Amy Austria. Jay died in a terrible accident on 3 Feb. 1992, when his motorcycle skidded, throwing the actor to death. He was only 39.

SOURCES:

Jay Ilagan, uploaded by juniorsky52,  https://www.youtube.com/watch?v=UQu717_Eb0I

Wikipedia: https://en.wikipedia.org/wiki/Jay_Ilagan

349. JULIO DIAZ, Creative Guild's 1987 Best Actor in a TVC, GINEBRA SAN MIGUEL “Homecoming”, 1987

During the Creative Guild of the Philippines Ad of the Year Awards Night held at the Metropolitan theater in Manila on 30 August 1988, the first ‘Models of the Year’ awards were given. Ten best commercial models were cited for their effective portrayal of distinctive characters who showed skillfull acting that “captured the drama between product and consumer”.

Creative Guild Ad of the Year 1988 program

Acting awards were also given and that year’s winner for BEST ACTOR IN A TV COMMERCIAL for 1987 -88 went to the rising young star JULIO DIAZ, a film and stage actor. He had received a Best Actor Gawad Urian Award nomination for his performance in Takaw Tukso (1986).

 The commercial in which he starred was for GINEBRA SAN MIGUEL, produced by Philippine Advertising Counsellors/BBDO. Entitled “Homecoming”, the TV ad was part of the brand’s  then-thematic campaign “Ikaw at Ginebra…Magkasangga!”.

 WATCH GSM "Homecoming TVC" with Julio Diaz

The ad is a story about  a  prodigal son, who may have worked for years in a big city like Manila or even abroad, returning to his small town. There, familiar faces and memories welcome him, capped by a reconciliation with his family and a reunion with his barkada—over GSM of course.

GSM "Homecoming", screengrab from commercial

Diaz had no dialogues in the TVC and the moving commercial relied on his emotive skills. For his Best Actor award, he was cited “for sympathetically essaying the role of a modern man rreturning to the fold of family and friends” and “for a deeply internalized characterization, proving that the human face, even in the absence of speech, is the eloquent instrument of emotion”.

JULIO DIAZ, in later years, Julio Diaz FB page

Diaz went on to become an accomplished film actor receiving prestigious more nominations from FAMAS (Best Actor, Sakay (1993) and Bayani (1992), Gawad Urion and Young Critics Circle. Diaz was well known for such films as: Sinner or Saint (1984), Paano Tatakasan ang Bukas? (1988), Kailan Ka Magiging Akin? (1990), Bayani (1992), Sakay (199),The Flor Contemplacion Story (1995), Segurista (1996), Batanes (2007), Serbis (2008), Kinatay (2009), and Biyaheng Lupa (2009).He was also seen in popular TV series like ABS-CBN  “Asintado” (2018) and “Ang Probinsyano” (2016).

SOURCES:

Youtube Video: Ginebra, uploaded by fiastatah, https://www.youtube.com/watch?v=PXB8CUdBNhY

Youtube video: ANG KWENTO NG NAGING BUHAY NI JULIO DIAZ, uploaded by SikatTV, Jan. 5, 2021, https://www.youtube.com/watch?v=TxsyiBHKzqY

Photo: Lifted from Chisms

philnews.ph: Julio Diaz Breaks Silence Following Arrest During Drug Operation

Julio Diaz FB Page