377, Celebrity Model: HILDA KORONEL for LUX (1981), TUSSY (1974), and CASHMILON (1970) Ads

LUX LADY, HILDA KORONEL, Print Ad, 1981

When she came into the showbiz scene via the movie “Haydee” in 1970, Hilda Koronel was just 13 years  old, but her performance in the film as the Filipino fan and her American boy band crush, as well as her refreshing beauty captured the fancy of Philippine fandom,

HAYDEE, with Ed Finlan, LEA Productions, 1970. Credit: Video48

The Angeles- born Susan Reid (b.17 Jan. 1957) , a prized discovery of LEA Productions,  had previously debuted in “Leslie” a year before. But if “Haydee” catapulted her to national fame, it was “Santiago” that earned her acting honors with a FAMAS supporting actress trophy.  Soon, she was making other critically acclaimed movies like “Stardoom”, “Tubog sa Ginto”, “Kung Mangarap ka’t Magising”, “Angela Markado”, “Tinimbang Ka Nguni’t Kulang”, “Maynila, Sa Kuko ng Liwanag”,  and “Insiang”—an iconic role that cause a sensation in Cannes. 

TUSSY LOTION with Vitamin A, Print Ad, 1974

Hilda was not only sought by producers and magazine editors, but also by advertising agencies, who squired her no end for her elegant beauty and influence. It is indeed surprising that she only appeared in a handful of ads, the most prominent being LUX Beauty Soap, where she appeared with an equally young Edu Manzano as her escort, in a commercial produced by J.Walter Thompson.

Her previous appearance had been in a “Tussy” skin lotion ad in 1974, and “Cashmilon” fashions (with Tirso Cruz III), in 1970, perhaps her first endorsement. She had always shied away from publicity, even as local media keeps wanting to pry on her private life, especially her relationships with actor Jay Ilagan and a string of others: Bambi del Castillo, Spanky Monserrat, and Dr. Victor Lopez. 

CASHMILON, with Tirso Cruz III, Print Ad. 1970

Hilda has even become more reclusive when she moved to the U.S. with Fil-Am husband Ralph Moore Jr. in 2000. She may have distanced herself away from the entertainment circuit, but her luminous beauty and rare talent will always be remembered and celebrated by her fans who first saw her on the silver screen 50 years ago. 

CREDITS:

Photo of "Haydee" movie ad, courtesy of Video 48 blogspot

wikipedia.com: Hilda Koronel

43. Is That Who I Think She Is? ALMA MORENO for TUSSY LOTION

ALMA MORENO, then, Vanessa Laxamana, age 16, a perfect model
for Tussy Lemon Hand & Body Lotion Print Ad, Woman's Home
Companion magazine. 1975.

Erstwhile movie star-politician ALMA MORENO was in the news recently--owing to her awkward interview with broadcast journalist Karen Davila. But indeed, she has come a long way--from being a sexy teen sensation to becoming a senatorial candidate for the 2016 elections.

VANESSA LAXAMANA, the future Alma Moreno.

She was born Vanessa Lacsamana on 25 May 1959, daughter of Frank Lacsmana of Macabebe and Jean Moreno,

Before she starred in her breakout film "Ligaw na Bulaklak", she actually dabbled in commercial modelling--and we have this 1975 print ad for TUSSY hand and Boy Lotion Print ad as proof of her auspicious promise as as future star sensation.

Perfectly cast, the future Alma Moreno possessed a face that exuded beautiful innocence, that seemed incongruous to her nubile, voluptuous and flawless body,

When she was discovered for the movies barely a year after her Tussy ad,  this seeming mismatch--of sexiness and innocence--was played up to the hilt in the aforementioned "Ligaw na Bulaklak, part 2". She was just 16. The movie was big hit and it was followed by another blockbuster, the delicious "Eva Fonda, 16". 
From then until the late 1980s, Moreno starred in a number of revealing movie hits, earning her the title "Sex Goddess of Philippine From then till the 80s, she starred in a number of revealing movie hits, earning her the title,"Sex Goddess of Philippine Movies". Her other notable films include "City After Dark", "Mga Bilanggong Birhen".

Moreno became a TV star too, a headliner in the acclaimed drama series, "Alindog" and in variety shows like "The Other Side of Alma" and " Loveli-Ness",which showcased her dancing talent,

ALMA MORENO TODAY.
Source: www.mb.com.ph

Moreno was a 2-term elected councilor of Paranaque.  She joined United Nationalist Alliance of Vice-President Jejomar Binay, and in 2015, Moreno filed her candidacy for a slot in the Senate under UNA.

Moreno had a son--Mark Anthony--with the late action star, Rudy Fernandez. Her relationship with Dolphy resulted in a son, Van Dolph.

She later married actor-politician Joey Marquez with whom she had 4 children: Yeoj, Winwyn, VJ, and adopted daughter, Em-Em. After the annulment of their marriage in 2004, she wed Sultan Fahad "Pre" Salic, Mayor of Marawi City in 2009 which ended in a divorce in 2014.