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| SANYO CHRISTMAS PRINT AD, 1975 |
SANYO Electric
Co., Ltd., is a Japanese electronics company founded in 1949 by Toshio Iue, who
grew it to become a Fortune 500 Japanese Electronics Company. SANYO means
“three oceans”- referring to the Pacific, Atlantic and Indian oceans, as it was
Iue’s ambition to make his business global.
In 1971, SANYO established
international operations in the Philippines , thus SANYO Philippines Inc. came to be. It manufactured home appliances
and consumer electronics—from air conditioners, refrigerators, radios, televisions, gas
ranges, electric fans, and washing machines, that were marketed worldwide.
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| SANYO LOGO, 1976. Source: wikimediacommons |
SANYO became a
very popular brand in the Philippines in the mid 70s thru the 80s, as it was
considered more affordable than the established Japanese brands like Toshiba,
Panasonic and Mitsubishi, that is until Sharp Phils.came along.
With a booming business in 1975, SANYO greeted its growing legion of customers by putting out ots Christmas corporate ad, wishing them a happier life, that could only happen if one start buying their products now.
In 2011, the Haier Group acquired SANYO Electric Co.’s white goods business (refrigerator, washing
machine, and consumer electric appliances) in select Asian markets like Indonesia, Malaysia, Vietnam, and the
Philippines. These are what SANYO
Philippines Inc. continue to market, promote and advertise today, online and in-store.
SOURCES:
Sanyo logo: wikimediacommons.
Sanyo website: https://www.sanyo-av.com/us/
Haier completes acquisition of Sanyo brands in Southeast Asia: https://www.haier.com/ph/about-haier/news/20190912_105720.shtml
