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| MAGNOLIA EVAP & CONDENSADA, Print Ad, ca. 1970s. |
MAGNOLIA, the finest name in dairy products, was known for it fresh, bottled milk and milk chocolate products. All that changed ij 1970, when MAGNOLIA went into the production of evaporated and condensed full cream milk products--in tin cans. Canned evaporated and condense milk were the most available and most popular forms of milk products that were used on a daily basis then, for a variety of uses.
MAGNOLIA EVAP and CONDENSED MILK were supported with tri-media advertising, complete with a memorable jingle that found its way on TV and the radio airwaves.
"ANG GATAS MAGNOLIA, EVAP O CONDENSADA
PABORITO NG PAMILYA, MASARAP TALAGA!"
The canned milk did not last long when more modern forms of packaging were intriduced in the 1980s--the Tetra pak. The reconsituted milk in casn were phased out as there were more established brands that weere deeply entrenched in the market, like LIBERTY, DARIGOLD, DUTCH BABY, ALASKA, which, in a few years would be replaced by tetra milk.
Today, Borden manufactures evaporated and condensed milk under the MAGNOLIA name, but these are not connected in any way related to the MAGNOLIA Inc. of the Philippines.