521. HELENE CURTIS SUAVE presents: "The Creation Series" 1961

“POUFF PARISIENNE” by Panching Servando of Ben Farrales Glamour House. The August creation puts a twist on the French pouff by flattening the hair on the sides and back exposing the ears. The model is Ines Villareal-Regala.

One of the earliest haircare brands to forge a strategic alliance with beauty institutions and the leading hairdressers in the country was HELENE CURTIS, In the early 1960s the company began to build on the success of its SUAVE brand, introducing shampoos, creme rinses, and wave sets. To promote it, SUAVE was promoted by beauty salon operators and the country’s leading hairstylists, in tie-up ads that bannered new hairstyles and the latest coiffure craze for them month, through a “creation series” launched in 1961 through 1962. The following 2-color ads which featured name models, were part of the series that ran in women’s magazines nationwide.

“PAPILLON” by Beny Baluyot of Beny’s Beauty Salon. A new creation for February that flaunts soft-looking hair for a chic, casual style that women will love.

“BOB PARISIENNE” by the Kayumanggi Styling Group, This shimmering hairstyle creation for December with lovely highlights features model Mrs. Caroline Manning. 

“THE BELL” by Moises Sia of Del Val’s Beauty Salon. Classically-designed  hair highlighted by sparkling gleams created by Suave for a radiant effect, without looking oily.

SUAVE, introduced in 1937 by Helene Curtis, is one of the most successful and enduring brand of the company and is still available to this day. Now with Unilever, SUAVE as a brand represents more than 100 products including shampoo, lotions, soaps and deodorant, used in United States, Argentina, Brazil, Mexico and Canada.

SOURCES:

Suave (the brand), https://en.wikipedia.org/wiki/Suave_(brand)

Helene Curtis Industries Inc. https://en.wikipedia.org/wiki/Helene_Curtis_Industries,_Inc.

430. Is That Who I Think She Is? BIBETH ORTEZA for LE CAFE, 1978

 Le CAFÉ was a coffee brand introduced by Commonwealth Food Corp. back in the mid 1960s, and was still going strong in the 1970s. Their promotions—of offering coffee packaged in re-usable glasses and mugs –were very popular with consumers , that they kept these promotional giveaways going.

In 1978, Le CAFÉ was packaged in HONEYGOLD Colored Coffee Mugs, described in the ad as “class-na-class talaga, pang-bisita! Di pwedeng isnabin!”. To push this promo, COMFOODS found an endorser in the person of BIBETH ORTEZA.

Orteza was then a rising TV writer who dabbled in acting. She was the chairman of the University of the Philippines  Repertory Co. in the 1970s, and started her writing career as a Junior Writer at KBS. Her break came, when she became the scriptwriter for “Aawitan Kita”, a KBS music program that starred Armida Siguion-Reyna. By 1978, she added Actress to her resume, and acted in films and TV as a comedienne with a Visayan accent. It was at this time that her potential as an model/talent was spotted by the agency of COMFOODS, who cast her in her first commercial appearance. In 1981, she would also a print ad for UNION Electric Fan. 

 Later, she focused again on writing and promotions, and did work for Blackgold Records. She is credited with writing many successful scripts for TV (OK Ka , Fairy Ko, Magpakailanman, John en Shirley, My Big Bossing, Rio del Mar, Vampire ang Daddy Ko), and Films (Enteng Kabisote, Iskul Bukol: 20 Years After).

 In the late 70s however, BIBETH ORTEZA was a one of the most intelligent, multi-faceted creative talents to animate the TV and Film industry who was praised for her excellent writing and funnybone acting---which, in the words of the advertising copy in her ad—“di pwedeng isnabin!”.

SOURCES:

Bibeth Orteza: Love in the Time of Revolution: https://www.youtube.com/watch?v=yOelf13dp9k, uploaded by Middle of a Love Story, 

Bibeth Orteza-IMDb: https://www.imdb.com/name/nm0650988/

Lifestyle.INQ. Bibeth Orteza and Carlitos Siguion-Reyna Return to the Stage to Spill Family Secrets, by Amadis ma. Guerrero, 17 June 2022. ://lifestyle.inquirer.net/405465/bibeth-orteza-and-carlitos-siguion-reyna-return-to-the-stage-to-spill-family-secrets/

284. Served in the Philippines’ Finest Restaurants: CHASE & SANBORN COFFEE, Print Ad Series, 1956

CHASE & SANBORN, "Exclusively Served in the Finest Restaurants", Print Series, 1956

One of the early American coffee roasting companies was started in 1862 in Boston by Caleb Chase and James Solomon Sanborn. Initially engaged in tea and coffee importation, the company soon launched an American coffee brand bearing their name—CHASE & SANBORN COFFEE, the first coffee company to pack and ship roasted coffee in sealed tins.

CHASE & SANBORN was available in the Philippines beginning in the mid1930s. Imported all the way from the U.S.A., CHASE & SANBORN became a pre-war coffee favorite, advertised on leading magazines of the Commonwealth er and supported by msales gimmicks (premiums like how-to dance booklets were given away). The classic brnd was actively advertised through the 50s and 60s decade.

In 1956, CHASE & SANBORN came up with a pint ad series touting the brand as the exclusive coffee choice of the country’s finest restaurants and coffee shops. The strategic alliance with the renown establishments boosted the quality image of the coffee  brand.

The Philippines’ premier MANILA HOTEL was built in 1909  and was opened on the commemoration of American Independence on July 4, 1912. The historic hotel was the home of Gen. Douglas Macarthur and his family when he served as a military adviser to Pres. Manuel Quezon in 1935.  For “the finest hotel in the Far East”, only CHASE & SANBORN will do.

The well-air conditioned  NEW EUROPE RESTAURANT,  was a favorite dining olacein Manila, especially with the Ermita crowd. Located along Isaac Peral (now Herran  St.), “the home of good food”, was put up by Heinz Wielke.

 Known as “the grand old dame of Baguio”, PINES HOTEL was one of the earliest structures in the city, erected in 1909 on Gov. Pack Rd. It was destroyed during the War, but was rebuilt on Luneta Hill with the same name. The Pines Lobby was a popular coffee place, plus the Bontoc Bar, in the 1950s. It was gutted by fire in 1984.

Time was when pharmacies also had coffee shops appended to their business, and Botica Boie was a large drugstore chain that also operated BOIE COFFEE SHOP, along Escolta. While young people got their ice cream soda from the shop, the oldies delighted in their cups of CHASE & SANBORN COFFEE.

As the ad copy goes: “the finest restaurants the world over serve CHASE & SANBORN”.  But---you’ll enjoy its rich aroma and delicious flavor—at home too!”