292. Bubble Gum of the ‘60s: TEXAS of Philip Sweets Mfg. Co.

TEXAS BUBBLE GUM BOX FROM THE MID-1960S.

One of the favorite bubble gums to come out in the 1960s is the pink, square gum in a waxed paper wrapper—the Original TEXAS Bubble Gum. Philip Sweets Manufacturing Co, which has been making candy and confectionary since 1949.

The company, with business address at Isabel Ave.( now renamed Gov.Pascual St.), Northern Hills in Malabon, also had another successful bubble gum brand—Tarzan—which came out in 1965. But TEXAS—which had an American state for a name—was an easy favorite.

 

PHILIP'S NW TEXAS BUBBLE GUM, 2019

In time, the chewy, minty sweet soft bubble gum gained many among school kids growing up in the 60s decade. Readily available in sari-sari stores nationwide, each one cost a centavo, but 5 centavos can get you 6 TEXAS gums.

 

NEW GENERATION TEXAS BUBBLE GUM, 2019

The brand disappeared for many years until Philips, now known as Phisman, resurrected its operations and relaunched an all-new TEXAS Bubble Gum in the 2010s.. The updated packaging captures the vibrant fun, character  and yummy taste  of the gum.  in fact, even its brands of yesteryears—including Tarzan—are now back in the Philippine candy market, winning back baby boomers as well as new millennial fans.

103. Brand Stories: RUFINA PATIS, Rufina Patis Factory

RUFINA PATIS...AY MALINAMNAM! An old 1950s patis bottle and a promotional Rufina Patis plate.
Vintage Rufina Patis Bottle, courtesy of Atty. Jai Gatchalian.

The fish sauce that has been  adding flavor to the Filipino dining table for over 100 years began operations in 1900, making RUFINA PATIS the oldest fish sauce brand in the country. It was a  widow and a fish dealer,  Rufina Salao vda. de Lucas, who prepared the mix of fish and salt in earthen jars that resulted in flavorful sauce that added zest to everyday dishes.

 

MRS. RUFINA SALAO vda. de Lucas receives an award from Pres.Garcia

Rufina’s  home industry that she put up with a capital of 50 pesos, would grow into a national business and would jumpstart patis production in the town. The product would also make Malabon famous.

Mrs. Lucas soon replaced the jars with large wooden barrels,  which were soon discarded in favor of concrete vats. Groceries and supermarkets stocked up on RUFINA PATIS which were snapped up as soon as they were placed on shelves. 

1950s RUFINA PATIS MAGAZINE AD.

Thanks to advertising, the fish sauce became a byword in Filipino homes. The increased demand  necessitated the building of the the first processing and bottling plant of RUFINA PATIS at C. Arellano Street in 1957.

 

FACTORY EMPLOYEES WORKING WITH NEW BOTTLING MACHINES

The next year, son Jesus S. Lucas went to the United States and discovered the large and untapped overseas Filipino communities market. After submitting many samples to the Federal government, Lucas succeeded in having RUFINA PATIS approved for sale in America, after passing the strict food standards of the country.

THE NEW RUFINA PATIS FACTORY IN 1957

After her mother’s death in 1961,  Jesus took over as head of the company, and grew the brand further. In 1968, RUFINA PATIS inaugurated its second processing and bottling plant on Bonifacio Street corner Naval, thus more than doubling its patis production. RUFINA PATIS today is exported in Europe, Canada, Hongkong, Australia, Middle East and the Mainland USA, a fine example of a homegrown product gone global.

RUFINA PATIS XMAS AD, 1950s.