Marvel is a detergent powder brand developed by Philippine Detergent Products, introduced sometime in 1967. Its claim to fame is that
Marvel “cleans like magic”, allowing the housewife more time to relax.
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| MARVEL ‘RELAX LANG’. Nida Blanca and Elizabeth Ramsey in a crowd pleaser spoofing Marvel’s introductory campaign theme. |
The introductory campaign was created around the slogan “Relax
Lang, Basta Marvel”, in a TVC starring the late comedienne Elizabeth Ramsey and
Nida Blanca.
From “Relax Lang” to “Ay, Mali!” –Marvel advertising keeps
adding colorful phrases to the language of the man on the street. The “Ay, Mali”
slogan has been directly responsible for the birth of a new television sitcom.
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| 1972 MARVEL AD. |
Another catchy, jingle-based TV was launched in the early
70s with “Basta Marvel, damit ay Marvelin!”, starring Moody Diaz, who portrayed
Aling Otik in the popular sitcom, Tisoy.
CREDITS:
AGENCY: Atlas Marketing Promotions & Marketing Corp.
ADVERTISER: Philippine Detergent Products