370. Pop from the Past: CLICQUOT CLUB

CLICQUOT CLUB was first produced in 1881 in Massachusetts, as a sparkling cider by LaCroix Fruit Farm. It was named “Clicquot”,after the French champagne “Veuve Clicquot”. After The Clicquot company was formed, the apple cider was dropped, in favor of a new drink—the Clicquot Club Ginger Ale. Other flavors followed: Cream Soda, Strawberry, Orange, Rootbeer, Lemon & Lime, and Grape. Its “Eskimo Boy” mascot, became one of the most recognizable brand characters in the U.S. 

It was distributed internationally in the 1950s, that led to its Philippine launch. Rafael Yabut‘s “Tayo’y Mag-aliw” radio program, aired over DZRH, promoted the product in a segment called “Clicquot’s Tayo’y Uminom Program”. Clicquot Club was gone by the early 1960s;  the company was eventually bought by the Cott Beverage Corporation of Connecticut in 1969.

350. Pop from the Past: GOODY ROOT BEER

GOODY PRINT AD, ca. 1960

GOODY ROOT BEER was produced by the U.S.-based Goody Company Minneapolis. F.F. Halili Enterprises in Balintawak acquired the license to bottle this vintage soda favorite, It is interesting to note that F.F. Halili Enterprises was owned and founded by Fortunato F. Halili, the governor of Bulacan.  Its Balintawak brewery produced the short-lived Halili Beer which was looked at as a first real threat to San Miguel Beer.

Pic: pinterest

Halili had also entered into an agreement with Mission Beverages, a U.S. company established in 1956 which was in the business of the wholesale distribution of beer, ale, porter, and other malt beverages.

GOODY ROOT BEER was manufactured in the late 1940s, but it only arrived on Philippine shores in the late 1950s, after F.F. Halili became one of its international bottlers. It came in clear bottles with the Goody Boy trade character on the neck, as well as on the crown.

 The back of the bottle reads: "Wholesome and Refreshing, Contains-carbonated water, sugar, flavor derived from natural roots, herbs and barks, colored with caramel color. Bottled under authority The Goody Company Minneapolis, Minn. Bottled by F.F. Halili, Balintawak, Quezon City Exclusive Distributor for the Philippines."

GOODY ROOT BEER was promoted in B&W and colored ads in magazines. This 1960 ad describes GOODY as “the softdrink with a SNAP!”, with a promise to give drinkers drinkers “the full feel of refreshment…tingling all the way down!”

GOODY ROOTBEER MERCHANDISING. Pix: worthpoint.com

Today there is a GOODY root beer brand in the Philippines mande to order from Intercor Food Products (IFP) Manufacturing Corporation, but which has nothing to do with the original American brand.

342. Pop from the Past: AVENUE BEVERAGES

AVENUE BEVERAGES Print Ad (1956) & BOTTLE.

AVENUE beverages were manufactured in the 1950s by Avenue Aerated Water Co.,in Grace Park, Caloocan. This 1956 print ad lists 6 tasty Avenue flavors: Red Berry, Orange, Sarsaparilla, Cream Soda and Pineapple. Avenue sold for 10 centavos per bottle and remained available all through the 60s.

SOURCES:

Avenue Beverages & Soda Bottle, courtesy of Siglo Antiques & Collectible