GOODY PRINT AD, ca. 1960 |
Pic: pinterest |
Halili had also entered into an agreement with Mission Beverages, a U.S. company established in 1956 which was in the business of the wholesale distribution of beer, ale, porter, and other malt beverages.
GOODY ROOT BEER was manufactured in the late 1940s, but it only arrived on Philippine shores in the late 1950s, after F.F. Halili became one of its international bottlers. It came in clear bottles with the Goody Boy trade character on the neck, as well as on the crown.
GOODY ROOT BEER was promoted in B&W and colored ads in magazines. This 1960 ad describes GOODY as “the softdrink with a SNAP!”, with a promise to give drinkers drinkers “the full feel of refreshment…tingling all the way down!”
GOODY ROOTBEER MERCHANDISING. Pix: worthpoint.com |
Today there is a GOODY root beer brand in the Philippines mande to order from Intercor Food Products (IFP) Manufacturing Corporation, but which has nothing to do with the original American brand.
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