PANCHO PANTERA is
an instant chocomilk powder drink that was widely popular in Mexico, introduced
in the Philippines in 1965. Its product label claimed it is U.S. made and that
the vitamins-and-minerals-fortified product was repacked in the Philippines by
Garrick Enterprises Inc., owned and operated by Ricardo Quintos (father of Paul
and Michael who were murdered by hired killers of his political opponent in
Mindoro).
WATCH A MEXICAN TV AD OF PANCHO PANTERA CA. 1967
But PANCHO PANTERA is a heritage brand from Mexico, sold and enjoyed for over 90 years, before folding up in 2021. Along the way, the brand was bought by a succession of blue-chip companies, from Procter & Gamble to Mead Johnson,
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| PANCHO PANTERA MASCOT, updated |
In less than 2 years, PANCHO PANTERA would disappear from the local market, but Filipino children growing up in the 60s still vaguely remember the cowboy kid that ran through te TV screen, a picture of a healthier, stronger, taller kid, brought up with chocomilk that is PANCHO PANTERA!
SOURCE:
Choco Milk y Pancho
Pantera en 1967, uploaded by Telenostalgia Nov. 20, 2011. https://www.youtube.com/watch?v=XAgUdUPJINA