521. HELENE CURTIS SUAVE presents: "The Creation Series" 1961

“POUFF PARISIENNE” by Panching Servando of Ben Farrales Glamour House. The August creation puts a twist on the French pouff by flattening the hair on the sides and back exposing the ears. The model is Ines Villareal-Regala.

One of the earliest haircare brands to forge a strategic alliance with beauty institutions and the leading hairdressers in the country was HELENE CURTIS, In the early 1960s the company began to build on the success of its SUAVE brand, introducing shampoos, creme rinses, and wave sets. To promote it, SUAVE was promoted by beauty salon operators and the country’s leading hairstylists, in tie-up ads that bannered new hairstyles and the latest coiffure craze for them month, through a “creation series” launched in 1961 through 1962. The following 2-color ads which featured name models, were part of the series that ran in women’s magazines nationwide.

“PAPILLON” by Beny Baluyot of Beny’s Beauty Salon. A new creation for February that flaunts soft-looking hair for a chic, casual style that women will love.

“BOB PARISIENNE” by the Kayumanggi Styling Group, This shimmering hairstyle creation for December with lovely highlights features model Mrs. Caroline Manning. 

“THE BELL” by Moises Sia of Del Val’s Beauty Salon. Classically-designed  hair highlighted by sparkling gleams created by Suave for a radiant effect, without looking oily.

SUAVE, introduced in 1937 by Helene Curtis, is one of the most successful and enduring brand of the company and is still available to this day. Now with Unilever, SUAVE as a brand represents more than 100 products including shampoo, lotions, soaps and deodorant, used in United States, Argentina, Brazil, Mexico and Canada.

SOURCES:

Suave (the brand), https://en.wikipedia.org/wiki/Suave_(brand)

Helene Curtis Industries Inc. https://en.wikipedia.org/wiki/Helene_Curtis_Industries,_Inc.

505. A Tale of Two Evangelines: KOKURYU’s Back-to-Back Beauty Endorsers

MISS RP 1972, EVANGELINE REYES, Top 15, 1972 Miss World

KOKURYU Cosmetics, manufactured locally by Cherry Laboratory Inc., under license from Kokuryu-do Co. Ltd of Tokyo, Japan,  was established on February 1965. It found favor among Filipinas and established a loyal following with its line of cake foundations, lipsticks, and face powders that peaked in the late 60s to the 70s. 

The 70s decade also ushered in the age of pageants jumpstarted by Gloria Diaz’s Miss Universe victory in 1969, and immediately followed by Aurora Pijuan’s triumph in Osaka as our 2^nd Miss International. With beauties in the news KOKURYU Cosmetics became a sponsor of the Miss Republic of the Philippines, a beauty search launched by Mr. Ferdie Villar, to select the Philippine beauty delegate to the London-based Miss World, the oldest beauty contest in history.

In 1972, EVANGELINE “Eva”  REYES, a dusky and statuesque Batangueña, from Lipa City, and a PWU student, won the 1972 Miss Republic of the Philippines from among 30 contenders. Part of her prizes as a Miss RP winner was appearing as the face of KOKURYU in their print ads. The Karilagan model was sent to London to compete in that year’s Miss World pageant. Among her co-competitors was Miss USA’s Lynda Carter, who would go on to greater fame as ‘70s TV “Wonder Woman”. Both reached the Top 15 Semifinals stage and that year’s crown went to Australia’s Belinda Green. It was said that her fellow-contestants raised a howl when Eva failed to make the final cut—they were all rooting for her.

MISS RP 1973, EVANGLINE PASCUAL, 1ts Runner Up, Miss World 1973

The next year, Eva Reyes relinquished her crown to a namesake from Orani, Bataan—EVANGELINE “Vangie” PASCUAL. She also made her appearance in a KOKURYU print ad before she left for London to compete at the 1973 Miss World pageant at the Royal Albert Hall. This time, she nearly won the crown, after a tie with Miss USA’s Marjorie Wallace was broken by judge Gregory Peck. Pascual was named 1^st runner-up. Nevertheless, Filipinos were thrilled at her achievement as a Margie Moran had captured our 2^nd Miss Universe crown only months before in Greece. Everybody knows the story after  the dethronement of Wallace; Pascual was offered to assume Wallace’s duties but not the crown. Rightfully, she refused.

The two EVANGELINES had other things in common other than wearing the same title,  sharing the same name, and promoting the same KOKURYU brand : both did movies after their reigns, though Vangie stayed longer in showbiz while Eva went to the U.S. and worked in a bank, and d part-time modelling. She has 2 sons, Michael and Chris, and is a business woman  in Los Angeles, California. Vangie is the mother of tattoo artist Nino Lapid, and is still very much active in the social scene.

472. LEA SALONGA and the new PALMOLIVE Skin Care System: Two Beauty Breakthroughs of 1990

LEA SALONGA, in a fold-out print spread for Palmolive, 1990

After Lea Salonga scored a coup by bagging the role of Kim in Miss Saigon in West End, every ad agency in the Philippines wanted a piece of her. Previously, she had appeared as a young child in commercials such as KLIM Milk Powder and Johnson’s Baby Cologne. Now, as a young woman in the brink of global stardom, she has gained more popularity, more pulling power and influence, across a broad range of markets.

PALMOLIVE Fold-Out spread features its new 3 soaps with its own skin care system,

The stage susperstar, however, could only accommodate a few select appearances owing to her busy Miss Saigon schedule. In her few, short breaks , she did manage to appear in a few, much ballyhooed commercials like AT&T, Toyota (Saatchi & Saatchi, shot in London), and PALMOLIVE SOAP, and its new Skin Care System, produced by Basic/FCB.

 WATCH PALMOLIVE TVC WITH LEA SALONGA HERE:

The 3 new PALMOLIVE SOAPS go beyond cleaning because each has its own skin care system –Skin Cleansing (Palmolive Vibrant), Skin Nourishing (Palmolive Delicate), and Skin Moisturizing (Palmolive Natural)—to give exact caring for your skin!

Like Lea Salonga, the breakthrough star of 1990, the 3 PALMOLIVE SOAPS are touted as the new breakthrough skin care soaps of the new 90s decade.

 SOURCES:

Lea Salonga Palmolive commercial: https://www.youtube.com/watch?v=_G_ie2KLHTs, View on the 3rd

448. Beauty Queens as Ad Models: MYRNA PANLILIO, 1st Bb. Pilipinas-Universe for 1964 MISS UNIVERSE

1ST BINIBINI-UNIVERSE 1964, MYRNA PANLILIO IN HER 1ST AD

The honor of becoming the first ever Binibining Pilipinas belongs to then-21 year old Ma. MYRNA SESE PANLILIO of San Fernando, eldest of 4 children of Enrique M. Panlilio and Jaina Sese. Though she graced magazine covers after her victory, the only known ad she modeled in was for a beauty & fashion house called  Chantilly Gowns and Beauty Suite, located in Echague, Quiapo, and owned by Vicky San Diego. Carlos “Carling” Mercado was the lead make-up and hair artist, sought after by high society girls.

MYRNA AND OTHER MISSES. Below Myrna Panlilio is runner-up Elvie Gonzales,

Panlilio was crowned on 5 July 1964 at the Araneta Coliseum. The event was originally scheduled on 3 July, but had to be postponed due to Typhoon Dading. Myrna, a St. Scholastica  and Maryknoll graduate, was already working as a teller for Merchants Bank when she joined and won the crown over 15 candidates, trimmed from an original 28.

PAGEANT NIGHT IN MIAMI

 

Two nights before the binibini finals, she had also participated in the 1964 Maid of Cotton search, won by Bettina Herrero. She had better luck in the pioneer pageant, succeeding Lalaine Bennett, 4th placer to Miss Universe 1963. Myrna’s runners-up included Bb. Waling-waling, Milagros Cataag and Bb. Ilang-ilang, Elvira Gonzales (mother of another future binibini, Charlene Gonzales). One other candidate was Milagros Sumayao, a former Miss Press Photography winner like Elvira, who would later be known in showbiz as Mila Ocampo (mother of Snooky Serna). 

ARRIVAL AT MIAMI, Miss Philippins (rightmost) with other Miss U contestants 

Her prizes included a cash prize of P2,000, gold trophy from the Lions Club, a complete wardrobe from the Philippine Couturiers’ Association, Helene Curtis beauty products and a Regal sewing machine. Panlilio also won the right to represent the country in the Miss Universe Beauty Pageant in Miami, Florida with the title going to Miss Greece, corinna Tsopei. Married to Dr. Ramon Borromeo (+), whose mother is Amparo Noel, herself a Carnival beauty winner (Visayan Queen 1912) from Cebu. Children: Ramon Jose, Patricia (+) , Mitzi. Durng Pres. Estrada's term, Panlilio was named Executive Director of Nayong Pilipino. Sadly, Myrna passed away at the age of 65 on 16 July 2009, from a gall bladder disease.

 SOURCES:

Screengrab of Miss U 1964, SMU Jones Film- G. William Jones Film and Video Archives

Alex Castro, Aro Katimyas Da, A Memory Album of Titled Kapampangan beauties 1908-2016.

418. US SHAMPOO plus CONDITIONER: Herbal Shampoo that Conditions as it Cleans, by SC Johnson, 1979-80

US SHAMPOO PLUS CONDITIONER, Launch Ad, 1979

Herbal shampoos became popular only in the late 1970s in the Philippines, led by Clairol Herbal Essence Shampoo (1971). US SHAMPOO plus Conditioner had its day in the market when it was heralded as “the herbal shampoo that conditions as it cleans your hair”

The 2-in-1 shampoo’s value was recognized by consumers, and soon US SHAMPOO enjoyed a good start and was soon being advertised in TV and full color, full page magazine ads such as the ones you see here.  Popular model Myra Mendoza even appeared in the commercials, testifying that “you need not shampoo often” with US SHAMPOO.

At its peak, US SHAMPOO had 3 variants—for Dry, Oily and Normal Hair, packaged in striking bottles with a circular cap. The shampoo brand was surprisingly a product of SC Johnson Philippines, which, at that time was more well-known as a major of home products like floor waxes, furniture polishes, and insecticides. The success of US SHAMPOO prompted the launch of US Anti-Perspirant, in aerosol cans that mimicked the silhouette of the shampoo bottles.

383. CAMAY: Cheek-to-Cheek Softness Campaign, 1964

NEW CAMAY, for cheek-to-cheek softness! 1964

In 1964, CAMAY was relaunched to address the needs of a particular market segment—young, married women. A new, reformulated CAMAY was offered to them, promising only the softest, loveliest complexion—with an exclusive cold cream to soften skin.

To dimensionalize the softness promise, a child was included with the mother models—drawing parallels between their complexion. The first ads show skin-to-skin contact via a kiss---describing a supple and lovely complexion as “soft as a child’s kiss”. 

New CAMAY, soft as a child's kiss. 1964

Succeeding ads show a mother  and child snuggling together cheek-to-cheek, visualizing the “cheek-to-cheek softness” of the Mother’s skin washed with CAMAY.

The intimate portraits were a sharp departure from the CAMAY regular ads that showed young, beautiful ladies, and made their full-page appearances in weekly magazines. 

For the softest. loveliest complexion--new CAMAY, 1964

The new CAMAY campaign effectively demonstrated the functional benefits of the beauty soap, making it more relevant to a more mature market who are concerned with staying beautiful even with aging skin. The new CAMAY campaign lasted for over a year, until another total relaunch was mounted in 1967, which signalled the much awaited return of the young , modern CAMAY Girl.

338. Beauty Queens as Ad Models: EVANGELINE PASCUAL, Miss World 1973 1st Runner Up

Miss RP 1973,  Miss World '73 1st Runner up, EVANGELINE PASCUAL for RIVLENE

Orani-born Evangeline Louise A. Pascual was just 18 when she was  crowned Miss Republic of the Philippines 1973. She went to the Miss World pageant in London  and placed 2^nd after a tie with Miss U.S.A.. Marjorie Wallace was broken by American actor and judge, Gregory Peck. However, after a few months, Wallace was stripped off her title for failing to meet her contractual obligations.

 Miss RP Vangie Pascual with Miss World 1973 (dethroned) Marjorie Wallace, U.S.

The Miss World crown was then offered to Pascual, being the 1^st runner-up, which she refused as she had already began a more lucrative showbiz career by then. She had previously appeared in corporate sponsor ads like RIVLENE Fabrics, 100% polyester double-knit materials,  manufactured by Riverside Mills Corp. in Pasig. The company was plagued with labor problems in the 1980s, until it ceased it sold its assets and ceased its operations.

RIVLENE was a major contest sponsor of Miss RP 1973.

Pascual also appeared in a n obligatory print ad for another major sponsore, KOKURYU Cosmetics, manufactured by Cherry Laboratories Inc., under license from Kokuryu-do Co. Ltd of Tokyo, Japan, established on February 1965. Kokuryu attained a measure of popularity in the Philippines and actively advertised on Philippine television, and continues to operate in the Philippines today.

VANGIE PASCUAL for KOKURYU COSMETICS, 1974

From ads, Pascual progressed to movies, playing lead roles alongside Fernando Poe Jr., Joseph Estrada, and Ramon Zamora. She was married to J. Anthony B. Lapid of Guagua, with whom she had a son, Niño Antonio, a U.S.-based artist. Evangeline Pascual continues to remain active in media and the arts as a radio host, presenter, and is a Distinguished Toastmaster (DTM) at Toastmasters International.

 SOURCES:

Wikipedia: https://en.wikipedia.org/wiki/Evangeline_Pascual

Photos; Alex R. Castro Collection

323. Beauty Queens as Ad Models: CHARINA ZARAGOZA, 1968 Bb. Pilipinas-Universe

MODEL OF BEAUTY. Charina Rosello Zaragoza. Bb. Pilipinas Universe 1968

ROSARIO CHARINA ROSELLO ZARAGOZA, a 19 year old Interior Design graduate from Madrid, won one of the two Bb. Pilipinas crowns at stake (co-winner was Nini Ramos who was sent to Miss International) on July 1968 at the Araneta Coliseum. 

CHARINA AS ESKINOL GIRL, 1968

Her father was the renown architect and National Artist Jose Ma. V. Zaragoza (married to Pilar Rosello), who had designed buildings like the Sto. Domingo Church in 1954. Her paternal grandmother was Rosario Infante Velez of Guagua, making Charina a quarter Kapampangan. 

CHARINA FOR DIAL SOPA, Print Ad 1974

Charina was already a popular cover girl for may Manila magazines even before she joined Bb. Pilipinas. Her Latina mestiza beauty, her pedigree and her talents—she was a trained flamenco dancer, guitarist and singer—won her the plum crown of Bb. Pilipinas-Universe. 

CHARINA MODELS FOR POND'S, Print ad 1976

Charina went to Miami Beach, Florida to compete in the Miss Universe contest, won by Brazil’s Martha Vasconcellos. Though she didn’t win, she came home full of stories of her exciting times in Miami. Over the years, she landed a few advertising jobs for blue-chip clients like ESKINOL, DIAL SOAP and POND’S. 

CHARINA WEDS LUCAS SAINZ

She married civil engineer and Spanish rally champion Lucas Sainz in 1978, and settled in Madrid. They had a son, Mark Lucas. Both she and her husband share a love for music (her husband was a former member of Los Pekenikes, a popular pop group in Spain.

LISTEN TO SHARINE'S "SOLO PARA TI" HERE:

She pursued her music career with Lucas as her manager-producer and came under contract with Columbia records, Under the name “Sharine” she recorded a number of successful compositions in Spanish.

SOURCE:

youtube video: Sharine "Solo para ti", https://www.youtube.com/watch?v=c75JQ2f_V-Q&t=50s.

Uploaded by MrLazarovfan, July 31 2022

320. Celebrity Endorser: GEMMA G. CRUZ, Miss International 1964

GEMMA'S CHOICE IS LADY'S CHOICE, 1965

The honor of being the first Filipina to win a world beauty title belongs to Gemma Teresa Guerrero Cruz (b. 30 Sep.1943), who was crowned Miss International of 1964 in Long Beach, California on Aug. 14, 1964. She was also the first Asian to win the title. 

GEMMA CRUZ,  AT HER MISS INTERNATIONAL CROWNING

The statuesque Cruz has an illustrious pedigree, the daughter of writer and journalist Carmen Guerrero Nakpil, and Ysmael Arguelles Cruz. Araneta's paternal great-grandmother was Doña Maria Mercado, sister of Dr., José Rizal, which makes her a great grandniece of the national hero.

 WATCH GEMMA'S CROWNING AS MISS INTERNATIONAL 1964

Cruz endeared herself to her countrymen when she donated her prize money of  US$10,000 to Manila Boys Town and Girls Home, which sponsored her in the Miss Philippines contest.  She came home to a triumphant welcome., with a ticker tape parade in Manila.

 It’s almost expected that an international beauty contest winner will be deluged with offers from advertising agencies and movie producers after her reign. But surprisingly, Gemma appeared in just a handful of ads. 

AS A FASHION MODEL, 1964

Pre-Miss International, she had dabbled in fashion modeling and was featured in at least one print ad for HELENE CURTIS  COLOR ESSENCE hair coloring product in 1963.

GEMMA CRUZ IN A RARE AD APPEARANCE, 1963

 After her historic win in Long Beach, Cruz was seen in at least 2 print ads for LADY’S CHOICE and ROSE BLOOM scented hair sprays. It would seem that Cruz did not pose exclusively for these products; instead, she made a pool photographs dressed in one attire, which were used as ‘photo clips’ for a variety of products. 

GEMMA CRUZ, FOR ROSE BLOOM HAIR SPRAY, 1965

After her reign, Gemma Cruz married Tonypet Araneta in Avila, Spain with whom he had  2 children. She had been a director of the National Museum in 1968. She eventually moved to Mexico, and came back after Marcos was deposed. She was appointed Secretary of Tourism (1998-2001) by President Joseph Estrada.  A member of the National Heritage Commission of the Philippines (NHCP), she also became president of the Heritage Conservation Society. Cruz has 7 books to her credit, mostly history-base books, and is currently a columnist for Manila Bulletin.

SOURCES:

Youtube; Miss International Beauty 1964 (1964), https://www.youtube.com/watch?v=g6XNkiHifCY, uploaded by British Pathé

 

291. Brand Names That Became Everyday Pinoy Words #7: SPRAY NET

MISS SPRAY NET, Non-stick spray, 1966

The company that gave us the brand name “spraynet” which Filipinos use to refer to hair spray was an invention of Helene Curtis. Founded back in 1927 by Gerald Gidwitz and Louis Stein as the National Mineral Company,  it was renamed as ‘Helene Curtis’, derived from the first names of Stein’s wife and son.

From manufacturing mud pack products for salons, the company shifted its focus to creating hair care products like shampoos and tonics. Suave hairdressing became their biggest flagship product.

HELEN CURTIS VINTAGE CAN, Source: gramho.com

When aerosol cans were invented after World War II,  Helene Curtis was one of the first companies to recognize its value, and in 1950 it first used the term “hairspray” for its new aerosol cosmetic hair styling product: SPRAY NET.

It was so-called because of its superior hold on hair, that allowed women to keep their 50s bouffant and beehive hairdo as if protected by a net-- higher and longer, with just a spray.

SPRAY NET became such a successful product that other beauty care products joined the hair spray bandwagon, like Aqua Net. It was said that SPRAY NET became so popular that it even outsold lipsticks!

Advertised in 1966 in the Philippines. SPRAY NET was a huge hit among modern Filipinas. As it becae a dominant brand in the market, everyone started calling other branded aerosol hair sprays as “SPRAY NET”.

By the late '60s, tastes in hairstyles changed, with celebrities like Twiggy and Mia Farrow popularizing simpler, shorter, and more natural hair styles. Sales for hair sprays declined slowly. This was further aggravated when it was discovered that aerosol products contained Chlorofluoro Carbons (CFCs), that harmed the environment . A pre-1970 ingredient, vinyl chloride, was found to cause cancer.

HELENE CURTIS, 1966 Print Ad

Aerosols continued to be widely used as safer alternative ingredients were used. Helene Curtis now produces Thermasilk Shape and Hold Spray and Salon Selectives Spray. Though the iconic product is long gone, baby boomers still call any hair spray by that name—SPRAY NET!

SOURCES:

Inset Photo: https://gramho.com/explore-hashtag/helenecurtis

Wikipedia: Helene Curtis Industries, Inc. https://en.wikipedia.org/wiki/Helene_Curtis_Industries,_Inc.

290. EVER Fragrant Soap of Philippine Refining Co. (PRC), 1959-1971

EVER GIRL 1964, Alice Rosal Barr, was a runner up of Gemma Cruz in the
1964 Miss Philippines of Boys' Town Contest,

In 1959, Philippine Refining Company (PRC) launched a new beauty soap,  on the basis of its fragrant scent.  There was much romanticizing about EVER Fragrant Soap’s unique selling proposition , and its launch ad proclaimed it so--“With the exclusive Tres Chic Perfume from Paris..the perfume that whispers Love me!’,

 

EVER FRAGRANT SOAP, Launch Ad, 1959

The green oval soap was initially available in Manila, but was soon rolled out in the country by next year. It had also acquired a new elegant green package,  to hold in the “cool, refreshing green soap so pleasing to the eyes!”.

 

NEW GREEN PACKAGING FOR EVER FRAGRANT SOAP, 1960

In 1964, EVER Fragrant Soap chose Alice Rosal Barr as EVER Girl 1964. She had earlier placed as second runner up to Gemma Cruz at the Miss Philippine Boys Town search  that year. 

 

THE FIRST EVER GIRL, ALICE ROSAL BARR from Cebu, 1964 Ad

The search for  EVER Girl continued the next year with eve bigger prizes—a trip to the U.S. and a scholarship at the John Robert Powers Charm School in New York, 4 Thousand pesos worth of jewelry and a complete wardrobe from Tres Chic and Eddie Alcantara. What was so noteworthy about this beauty search was that, even married women could join the contest.

 

THE SEARCH FOR EVER GIRL 1965, Announcement Ad, 1965

No amount of promotion, it seem,  could help EVER Fragrant Soap make headway in the beauty soap market, as Camay and Lux had risen as the two formidable beauty brands of the 60s decade.

 

EVER GIRL 1965 SEARCH, Open to all single and married ladies.

In 1971, PRC made a last ditch effort to modernize EVER Fragrant Soap’s image by relaunching it with a more contemporary look, and better looking ads that made use of dramatic and classy layouts. 

EVER SOAP, RELAUNCH AD, 1971

The proposition remained the same,  with “fragrance” as its differentiating point. “Tres Chic “ perfume had become passé, and this time, EVER Fragrant Soap was lavished “with Jeunesse, the perfume you can bathe in!” . 

Unfortunately, EVER Fragrant Soap was lost in the beauty soap war of the 70s, and did not even last the new decade.

241. ANGEL FACE by POND’S, Print Ads 1959-1968

ANGEL FACE SKIN CARE, introduced by POND's in 1946

POND'S' is a world-famous brand of beauty care products, currently owned by Unilever. Its most well-known product was POND’s Vanishing and Cold Cream. By  the 1940s ,  it became the first skincare brand at a critical period when women assumed more  jobs as the men went to war.

EARLY ANGEL FACE ADS, with 1958 Miss Philippines Chuchay Tuason, 1959 ,1961

It was just after the war that POND’s introduced a new cosmetic line with the introduction of ANGEL FACE Compact Powder in 1946.  Before World War I, POND’S had been selling face and body powders, but never promoted them until 1932, when it officially launched its POND’S Powder line. A decade later, it introduced its range of Dreamflower powder products.

ANGEL FACE POWDER, 'BEAUTIFULLY MADE-UP', 1964

ANGEL FACE turned out to be a bigger success when the compact powder hit the market. The first ads proclaimed:  “A sensational new make-up that’s easier to apply—no water, no greasy fingertips. And it stays on longer than powder! A smoothing ‘cling’ ingredient is pressure-fused into Angel Face. Makes it go on evenly—stay on.”

ANGEL FACE POWDER, 'BE EVERYTHING', 1965

The ANGEL FACE Compact Powder was produced in the following shade: Blonde Angel, Ivory Angel, Pink Angel, Tawny Angel, Bronze Angel, Blushing Angel, Gypsy, Golden Angel. In 1950, a mirror case compact was added, a welcome product innovation.

ANGEL FACE POWDER, ELIZABETH KEESEY, 1966

In 1955, POND’S and the Chesebrough Manufacturing Company merged to become Chesebrough-Pond’s. By the end of the 50s decade, ANGEL FACE Compact Powder was introduced in the Philippine market, which was widely received by Filipinas, who loved the idea of a portable foundation powder kit to enhance their beauty.

ANGEL FACE POWDER, MILDRED LOWEINSOHN, 1966

The early ANGEL FACE ads showed Miss Philippines 1958 Chuchay Tuason as its model. She had modeled earlier for POND’S Cream. The new, squarish compact design was introduced in 1961.

LOCAL ANGEL FACE LIPSTICK ADS, adapted from the U.S., 1963

An attempt to diversify the line in 1963 resulted in the introduction of ANGEL FACE Lipstick, but this turned out to be a premature move. The print ads that came out locally were U.S. adaptations.

ANGEL FACE POWDER, ELIZABETH PINEDA, 1966

In 1964, the compact was re-designed to make it more circular. For the next years , ANGEL FACE was actively promoted via full color ads, using a variety of beautiful models and career girls—students, teachers, stewardess and at least, one actress.

ANGEL FACE POWDER, GINA PARRENO, ACTRESS, 1968

Today,  only ANGEL FACE Talc and Face Powder brands are available locally in plastic containers. The pressed powder compact is sold elsewhere like in Spain and parts of Asia.