Sunday, August 22, 2021

338. Beauty Queens as Ad Models: EVANGELINE PASCUAL, Miss World 1973 1st Runner Up

Miss RP 1973,  Miss World '73 1st Runner up, EVANGELINE PASCUAL for RIVLENE

Orani-born Evangeline Louise A. Pascual was just 18 when she was  crowned Miss Republic of the Philippines 1973. She went to the Miss World pageant in London  and placed 2nd after a tie with Miss U.S.A.. Marjorie Wallace was broken by American actor and judge, Gregory Peck. However, after a few months, Wallace was stripped off her title for failing to meet her contractual obligations.

 Miss RP Vangie Pascual with Miss World 1973 (dethroned) Marjorie Wallace, U.S.

The Miss World crown was then offered to Pascual, being the 1st runner-up, which she refused as she had already began a more lucrative showbiz career by then. She had previously appeared in corporate sponsor ads like RIVLENE Fabrics, 100% polyester double-knit materials,  manufactured by Riverside Mills Corp. in Pasig. The company was plagued with labor problems in the 1980s, until it ceased it sold its assets and ceased its operations.

RIVLENE was a major contest sponsor of Miss RP 1973.

Pascual also appeared in a n obligatory print ad for another major sponsore, KOKURYU Cosmetics, manufactured by Cherry Laboratories Inc., under license from Kokuryu-do Co. Ltd of Tokyo, Japan, established on February 1965. Kokuryu attained a measure of popularity in the Philippines and actively advertised on Philippine television, and continues to operate in the Philippines today.

VANGIE PASCUAL for KOKURYU COSMETICS, 1974

From ads, Pascual progressed to movies, playing lead roles alongside Fernando Poe Jr., Joseph Estrada, and Ramon Zamora. She was married to J. Anthony B. Lapid of Guagua, with whom she had a son, Niño Antonio, a U.S.-based artist. Evangeline Pascual continues to remain active in media and the arts as a radio host, presenter, and is a Distinguished Toastmaster (DTM) at Toastmasters International.

 SOURCES:

Wikipedia: https://en.wikipedia.org/wiki/Evangeline_Pascual

Photos; Alex R. Castro Collection

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