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| THE NEW CHEESE EXCITEMENT! Print Ad, 1967 |
One cheese brand with a long history in the Philippines—65
years in 2023—started out as CHE-VITAL Pasteurized Cheese made by New
Zealand Creamery Inc. It was actually a company that was established in
1958 as a joint venture of the New Zealand Dairy Board. The arrangement
was that the local company would provide the technology to manufacture the dairy
products but this deal fell through.
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| CHE-VITAL. Golden rich, deliciously nourishing, 1967 |
A later partnership with Golden State of California
in the 1960s (part of the American conglomerate, Foremost Dairy Group) resulted
in a company called Golden State Phils., which was tasked with marketing
and distribution of Golden State products. This partnership was
eventually cancelled, and the local company founder decided to send his managers
to Australia and NZ for training to learn the modern way of dairy product
manufacturing.
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| CHE-VITAL CREAMERY BUTTER, Prind ad, 1967 |
With the new-found expertise, the company was set to
relaunch under a new name. As it was taking too long for the Securities and
Exchange Commission to approved the name, the founder revived the first company
name-New Zealand Creamery, and so from 1962 onward, it had kept that
name.
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| A CHE-VITAL CHRISTMAS, Print Ad 1978 |
The company’s best-known and best selling product turned
out to be their CHE-VITAL cheese products, led by CHE-VITAL Pasteurized Cheese
in 1962. One of the first cheese food brands in the market, CHE-VITAL was
made from Australian dairy ingredients and packed in blocks. CHE-VITAL became a favorite for making
sandwiches, canapes, desserts and pastries. By 1978, the cheese line came to include CHE-VITAL
BLUE (Cheddar, packed in circular tin cans), CHE-VITAL Cheese Balls, CHE-VITAL
Ham or Pimiento, and QBB Cheddar. There was also CHE-VITAL Fresh Butter,
introduced in 1967.
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| CURRENT PRODUCT LINE, Source: New Zealand Creamery FB Page |
Today, New Zealand Creamery continues to be productive as
ever, still making longtime favorite CHE-VITAL: CHE-VITAL Pasteurized
Process Cheese Food, CHE-VITAL Quickmelt, CHE-VITAL Cheddar, CHE-VITAL Fresh
Creamery Butter. Still going strong is its QBB Cheddar. Another powerhouse brand
includes QUES-O Cheesefood, QUES-O Supermelt, QUES-O Cheesy Spread, and
O-K Processed Filled Cheese Spread, a price brand. The company also makes
the premium Queensland Butter in Cans, Queensland Pure Creamery
Butter, Golden Crown Butter Compound, and Dairy Magic Margarine, used
for cooking and baking. Indeed, with New Zealand Creamery cheese and
dairy brands still around—the good life is yours to enjoy, on and on!
SOURCES:
FB Page, New Zealand Creamery, https://www.facebook.com/newzealandcreameryinc
New Zealand Creamery Inc. website,
https://newzealandcreameryinc.com/
