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| PUREFOODS HAM, Holiday Highlights, 1965 |
Christmas is a time for food manufacturers to go full
blast with their advertising moneys by coming out with the all-color layouts
showing well-styled food of the most mouth-watering variety. After all, sharing
food is the Filipino way to celebrate the holidays. After attending the Misa de
Gallo and other religious obligations, whole families come together for their
traditional Noche Buena and Media Noche dinners.
The customary NOCHE BUENA (literally, “Good Night”
in Spanish) is served each year on Christmas Eve, Dec. 24—and the sit-down meal
features the most extravagant dishes ever seen on the family dining table.
MEDIA NOCHE (Spanish for “Middle of the Night) is
a similar grand feast served on midnight, on New Year’s Eve, Dec. 31. It augurs
more prosperity for the family in the coming year.
Giant food companies like Purefoods, Kraft, California
Manufacturing Corp., and Del Monte advertise heavily on a regular
basis, during these holiday months, to capitalize on these great Filipino
feasting events.
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| ROYAL SPAGHETTI & MACARONI, "Royal Celebration", 1979 |
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| NEW ZEALAND CREAMERY: Queensland, Ques-O, Che-Vital, 1987 |
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| M.Y. SAN SKYFLAKES & FITA, 1987 |
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| DEL MONTE PINEAPPLE "New Eating Fun", 1967 |
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| KRAFT CHEDDAR, "Media Noche Cheese Soup", 1967 |
NEWS
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