450. Brand Stories: EVENFLO Nursers, Print Ads 1960s-70s-80s

BOTTLE WITH EXPERIENCE, Print Ad, 1984

The brand of feeding bottles or nursers that Filipinos have trusted for more that 60 years has actually been around for more than a hundred years. EVENFLO was launched in the 1920s as a maker of baby feeding bottles in Ravenna, Ohio.

BEST BUY FOR BABY, Print Ad 1960

Its flagship division, EVENFLO Feeding, Inc. had its start in 1920 as the Pyramid Rubber Company, initially producing breast pumps, pacifiers,  sippy cups—and its most popular products in the Philippines—feeding bottles. As early as 1935, the company secured patent rights for Evenflo's nurser unit featuring the pioneering SURE SEAL ring, which secured the nipple to the bottle. This led to the introduction of the EVENFLO line of feeding equipment.

THE GREATEST NURSERS EVER MADE! Print Ad, 1960

The first EVENFLO bottles were introduced at the start of the 1960s decade in the Philippines, and they were advertised in weekly magazines as “the greatest nursers ever made”.

 In the next decade, EVENFLO Philippines was initiated in 1972 and, for the first time ever, novelty nurser bottles, molded and painted to depict friendly animals and cartoon characters, were marketed.

EVENFLO. Because you love your baby, Print Ad, 1974

In 1987, EVENFLO introduced clear polycarbonate novelty nursers decorated with Disney favorites like Baby Mickey, Minnie Mouse and Baby Donald Duck, among others. Through a series of mergersand acquisitions, EVENFLO positioned itself as a  single source supplier of baby care products and accessories—from nursing kits, safety pins, sterilizers, bottles, nipples, diaper cases, and toys.

SURE-SEAL NIPPLE Evenflo Ad. 1984

In 2014, EVENFLO Co. Inc.  was acquired by Goodbaby International Holdings Ltd. , a juvenile products company that develops, manufactures, markets and sells strollers, children's car seats, cribs, bicycles and tricycles, and furniture--thus expanding the EVENFLO portfolio even more.

 SOURCES:

Evenflo Company Profile, https://jobs.aami.org/profile/evenflo-company-inc/41796/

Evenflo, https://en.wikipedia.org/wiki/Evenflo

Goodbaby International, https://en.wikipedia.org/wiki/Goodbaby_International