Saturday, May 29, 2021

325. Brand Stories: DUTCH CLEANSER, 1905

OLD DUTCH CLEANSER..Chases Dirt! Makes Everything Spic ;n Span!

Would you believe that the original company that gave the world the cleansing product  known as OLD DUTCH CLEANSER was engaged in the slaughter of animals? Cudahy Packing Co. had a pumice mine in Meade County, Kansas and the white pumice powder was sourced  to clean up the floors of Chicaco slaughterhouses. This led Cudahy Packing Co. to explore the marketing and promotion of a white powder cleanser with the trademark  OLD DUTCH CLEANSER, first used in Sept 1906 and registered in 1905. 

DUTCH FOAMING CLEANSER, 1955

It was so named because Holland was reputed for the impeccably  clean habits of its citizens, a tradition of cleanliness that was visualized in the a picture of a Dutch Lady driving dust and dirt away with a stick. This led to the creation of its slogan OLD DUTCH CLEANSER—Chases Dirt, Makes Everything Spic ‘n Span. In early product packaging versions, the face of the Dutch Lady remained unseen, but subsequent improvements were later made—showing her with a younger, friendlier face.

DUTCH FOAMING CLEANSER, 1958

In its time, OLD DUTCH CLEANSER was considered  innovative, and the scouring power of the pumicite powder  greatly facilitated household cleaning. Pumicite powder was first mined in Kern County, California and was used by other products like Comet and Bon Ami. 

DUTCH CLEANSER, 1956 print ad

Beginning in 1923, pumicite for OLD DUTCH CLEANSER was sourced in an underground mine along Garlock Fault, in the remote Mojave desert, where it naturally occurred. It  produced 120,000 tons of cleansing powder, until its closure  in 1947. Cudahy sold OLD DUTCH CLEANSER to Purex on April 24, 1955.

BARBARA PEREZ FOR DUTCH CLEANSER, 1964

The product was already available in post-war Philippines and was advertised on print in the 1950s. It was sold under the brand name DUTCH FOAMING CLEANSER and came in a cylindrical cardboard packaging that also doubled as a dispenser.  It ads claim that “it does the work of all” –as DUTCH FOAMING CLEANSER cleans everything from tiles to walls and even plates!

DUTCH CLEANSER IN A NEW PLASTIC CANISTER, 1968

By the 1960s, the brand name was simplified to DUTCH CLEANSER, and had actress-mother Barbara Perez as endorser. In 1968.  DUTCH CLEANSER was relaunched in a new plastic canister with a tapering top., and by that time, it was “the largest selling cleanser in the Philippines”.

SOURCE:  DUTCHPH FB PAGE

DUTCH CLEANSER is still around, today and its product line includes bleach, classing cleanser, power cleanser with micro-scrubs, among others. In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corp. and was combined with Greyhound's Armour-Dial to form The Dial Corporation, which, in April 2004, was acquired by Henkel. In March 2, 2011, it was announced that Monheim and Henkel — which sells Vernel liquid detergent, Perwoll special detergent and Dutch Cleanser, among others — signed a licensing contract to manufacture DUTCH CLEANSER in the Philippines.

 SOURCES:

Purex Wikipedia: https://en.wikipedia.org/wiki/Purex_(laundry_detergent)

Old Dutch website: https://www.olddutch.ca/en/

Dutch[h FB page: https://www.facebook.com/dutchph

Friday, May 21, 2021

324. Hollywood Actor JACK PALANCE for LA TONDEÑA NATURAL RUM, 1967

Hollywood star JACK PALANCE, for LA TONDEÑA NATURAL RUM, 1967

Jack Palance (born Volodymyr Palahniuk  18 bFe. 1919/ d. 10 Nov. 2006) was a famous American male star famous for his rugged look that made him perfect for tough guy and villain roles. His distinctive character face were allegedly due to a botched reconstructive surgery, which has since been disproven as nothing more than a PR stunt. 

JACK PALANCE, Source: wikimedia commons

Palance was nominated for three Best Actor in a Supporting Role at the Academy Awards: “Sudden Fear”(1952) and “Shane” (1953). His third nomination in 1991 for “City Slickers” finally won him the coveted Oscar statuette. 

JACK PALANCE says of  La Tondens'a Natural Rum: "One of the finest I ever tasted!

In 1997 though, after completing the production of the  action movie “Kill a Dragon” in Hong Kong and Macau with Fernando Lamas, Palance dropped by in the Philippines to promote the said movi--and to appear in a print ad for LA TONDEÑA Natural Rum, “I’m taking it back to the States with me!”, says the headline, in reference to the drink that he discovered and enjoyed in the Philippines. 

JACK PALANCE, Oscar's  Best Supporting Actor for 1992, "City Slickers"
Photo: pinterest

In the 1960s, commercial endorsements of Hollywood stars for Philippine products are few and far between—the actress Joan Page did a cosmetic ad, but then she was based here for 4 years. It would take close to 4 decades for another Hollywood action star to promote a Filipino brand—Steven Seagal for Tanduay Gold in the late 1990s created by Jimenez DMB&B.

 As for Jack Palance, he found greater fame in the 80s as the host of the television revival of Ripley's Believe It or Not!. On ABC. The series  ran from 1982 to 1986 and also starred Palance's daughter Holly Palance. This led to a renaissance in his career, capped by an Oscar-winning performance in the comedy “City Slickers”,  at age 73. His acceptance speech included Palance demonstrating a one-armed push-up, which the audience lapped up and loved.

Saturday, May 15, 2021

323. Beauty Queens as Ad Models: CHARINA ZARAGOZA, 1968 Bb. Pilipinas-Universe

MODEL OF BEAUTY. Charina Rosello Zaragoza. Bb. Pilipinas Universe 1968

ROSARIO CHARINA ROSELLO ZARAGOZA, a 19 year old Interior Design graduate from Madrid, won one of the two Bb. Pilipinas crowns at stake (co-winner was Nini Ramos who was sent to Miss International) on July 1968 at the Araneta Coliseum. 

CHARINA AS ESKINOL GIRL, 1968

Her father was the renown architect and National Artist Jose Ma. V. Zaragoza (married to Pilar Rosello), who had designed buildings like the Sto. Domingo Church in 1954. Her paternal grandmother was Rosario Infante Velez of Guagua, making Charina a quarter Kapampangan. 

CHARINA FOR DIAL SOPA, Print Ad 1974

Charina was already a popular cover girl for may Manila magazines even before she joined Bb. Pilipinas. Her Latina mestiza beauty, her pedigree and her talents—she was a trained flamenco dancer, guitarist and singer—won her the plum crown of Bb. Pilipinas-Universe. 

CHARINA MODELS FOR POND'S, Print ad 1976

Charina went to Miami Beach, Florida to compete in the Miss Universe contest, won by Brazil’s Martha Vasconcellos. Though she didn’t win, she came home full of stories of her exciting times in Miami. Over the years, she landed a few advertising jobs for blue-chip clients like ESKINOL, DIAL SOAP and POND’S. 

CHARINA WEDS LUCAS SAINZ

She married civil engineer and Spanish rally champion Lucas Sainz in 1978, and settled in Madrid. They had a son, Mark Lucas. Both she and her husband share a love for music (her husband was a former member of Los Pekenikes, a popular pop group in Spain.

LISTEN TO SHARINE'S "SOLO PARA TI" HERE:

She pursued her music career with Lucas as her manager-producer and came under contract with Columbia records, Under the name “Sharine” she recorded a number of successful compositions in Spanish.

SOURCE:
youtube video: Sharine "Solo para ti", https://www.youtube.com/watch?v=c75JQ2f_V-Q&t=50s.

Uploaded by MrLazarovfan, July 31 2022


Thursday, May 6, 2021

322. Sun, Sand, and Sandals! SANDALS OF SUMMER, 1959-1962

BEACH WALK SANDALS, 1960. Most Popular Footwear in the World.

Long before high-end Havaianas and signature "flip-flops" came into fashion, there were the bright, all-purpose, cheap rubber sandal brands that we wore, available practically anywhere. These were our everyday footwear, but they were most useful for walking on the beach, strolling on the sand during summer excursions. These mass-produced footwear had basic constructions, consisting of rubber soles, and criss-crossed or straight straps, or a Y-shape thong. Since they all looked so similar, companies differentiated their brands by using attractive colors, decorative features, and slight design variations. Most were of rubber, although a few were made of plastic. This assortment of sandals print shows the bewildering number of sandals and styles produced during the late 50s to the early 60s decade.

BEACH WALK RUBBER SANDALS, 1959

HONGKONG SANDALS, 1961

SANDALIAS / ANCHOR SANDALS, 1961

SWALLOW SANDALS for that light-footed feeling! 1962

SWALLOW SANDALS, 1961

BANTEX, 1962