Showing posts with label Kokuryu Cosmetics. Show all posts
Showing posts with label Kokuryu Cosmetics. Show all posts

Friday, March 7, 2025

505. A Tale of Two Evangelines: KOKURYU’s Back-to-Back Beauty Endorsers

MISS RP 1972, EVANGELINE REYES, Top 15, 1972 Miss World

KOKURYU Cosmetics, manufactured locally by Cherry Laboratory Inc., under license from Kokuryu-do Co. Ltd of Tokyo, Japan,  was established on February 1965. It found favor among Filipinas and established a loyal following with its line of cake foundations, lipsticks, and face powders that peaked in the late 60s to the 70s. 

The 70s decade also ushered in the age of pageants jumpstarted by Gloria Diaz’s Miss Universe victory in 1969, and immediately followed by Aurora Pijuan’s triumph in Osaka as our 2nd Miss International. With beauties in the news KOKURYU Cosmetics became a sponsor of the Miss Republic of the Philippines, a beauty search launched by Mr. Ferdie Villar, to select the Philippine beauty delegate to the London-based Miss World, the oldest beauty contest in history.

In 1972, EVANGELINE “Eva”  REYES, a dusky and statuesque Batangueña, from Lipa City, and a PWU student, won the 1972 Miss Republic of the Philippines from among 30 contenders. Part of her prizes as a Miss RP winner was appearing as the face of KOKURYU in their print ads. The Karilagan model was sent to London to compete in that year’s Miss World pageant. Among her co-competitors was Miss USA’s Lynda Carter, who would go on to greater fame as ‘70s TV “Wonder Woman”. Both reached the Top 15 Semifinals stage and that year’s crown went to Australia’s Belinda Green. It was said that her fellow-contestants raised a howl when Eva failed to make the final cut—they were all rooting for her.

MISS RP 1973, EVANGLINE PASCUAL, 1ts Runner Up, Miss World 1973

The next year, Eva Reyes relinquished her crown to a namesake from Orani, BataanEVANGELINE “Vangie” PASCUAL. She also made her appearance in a KOKURYU print ad before she left for London to compete at the 1973 Miss World pageant at the Royal Albert Hall. This time, she nearly won the crown, after a tie with Miss USA’s Marjorie Wallace was broken by judge Gregory Peck. Pascual was named 1st runner-up. Nevertheless, Filipinos were thrilled at her achievement as a Margie Moran had captured our 2nd Miss Universe crown only months before in Greece. Everybody knows the story after  the dethronement of Wallace; Pascual was offered to assume Wallace’s duties but not the crown. Rightfully, she refused.

The two EVANGELINES had other things in common other than wearing the same title,  sharing the same name, and promoting the same KOKURYU brand : both did movies after their reigns, though Vangie stayed longer in showbiz while Eva went to the U.S. and worked in a bank, and d part-time modelling. She has 2 sons, Michael and Chris, and is a business woman  in Los Angeles, California. Vangie is the mother of tattoo artist Nino Lapid, and is still very much active in the social scene.

Sunday, August 22, 2021

338. Beauty Queens as Ad Models: EVANGELINE PASCUAL, Miss World 1973 1st Runner Up

Miss RP 1973,  Miss World '73 1st Runner up, EVANGELINE PASCUAL for RIVLENE

Orani-born Evangeline Louise A. Pascual was just 18 when she was  crowned Miss Republic of the Philippines 1973. She went to the Miss World pageant in London  and placed 2nd after a tie with Miss U.S.A.. Marjorie Wallace was broken by American actor and judge, Gregory Peck. However, after a few months, Wallace was stripped off her title for failing to meet her contractual obligations.

 Miss RP Vangie Pascual with Miss World 1973 (dethroned) Marjorie Wallace, U.S.

The Miss World crown was then offered to Pascual, being the 1st runner-up, which she refused as she had already began a more lucrative showbiz career by then. She had previously appeared in corporate sponsor ads like RIVLENE Fabrics, 100% polyester double-knit materials,  manufactured by Riverside Mills Corp. in Pasig. The company was plagued with labor problems in the 1980s, until it ceased it sold its assets and ceased its operations.

RIVLENE was a major contest sponsor of Miss RP 1973.

Pascual also appeared in a n obligatory print ad for another major sponsore, KOKURYU Cosmetics, manufactured by Cherry Laboratories Inc., under license from Kokuryu-do Co. Ltd of Tokyo, Japan, established on February 1965. Kokuryu attained a measure of popularity in the Philippines and actively advertised on Philippine television, and continues to operate in the Philippines today.

VANGIE PASCUAL for KOKURYU COSMETICS, 1974

From ads, Pascual progressed to movies, playing lead roles alongside Fernando Poe Jr., Joseph Estrada, and Ramon Zamora. She was married to J. Anthony B. Lapid of Guagua, with whom she had a son, Niño Antonio, a U.S.-based artist. Evangeline Pascual continues to remain active in media and the arts as a radio host, presenter, and is a Distinguished Toastmaster (DTM) at Toastmasters International.

 SOURCES:

Wikipedia: https://en.wikipedia.org/wiki/Evangeline_Pascual

Photos; Alex R. Castro Collection