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| BERT MARCELO, Creative Guild Awards Night, 1987 |
The Creative Guild of the Philippines awards night was held at the Rizal Theater in 1987, hosted by TV personality Ariel Ureta and Malu Maglutac, former Miss Magnolia runner up and news caster.
The highlight of the evening was the presentation of a Plaque of Achievement from the Creative Guild of the Philippines to an advertising icon—BERT “TAWA” MARCELO, who is a regular presence on the boob tube, ever since his first appearance in a San Miguel commercial in the early 1970s, produced by Philippine Advertising Counsellors.
WATCH THE SMB "KALENDARYO" TVC HERE ca. 1974:
The Baliwag native (b. 6 June 1936, Norberto J. Marcelo) embodied the Filipino everyman, made more authentic by his flair for Tagalog, complete with his provincial accent, and a happy-go-lucky attitude, amplified by his signature, high-pitch laughter.
WATCH SMB "BERT MARCELO & BOSS" TVC HERE ca. 1975-76:
He is best identified with San Miguel Beer, which he endorsed for almost 3 decades, appearing in memorable commercials (“Isang Platitong Mani”, "Si-Boom", “Pupulbusin ko ang Dibdib Mo”, "Kalendaryo", "Bruno", etc) that made him one of the most recognizable personalities on television.
WATCH SMB "BERT MARCELO & BRUNO" TVC HERE, ca. 1976:
The plaque was presented to BERT MARCELO by Jun Urbano, commercial idrector behind his many San Miguel Beer commercials, and the Queen of Philippine Movies, Susan Roces. The citation reads:
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| ACTRESS SUSAN ROCES & DIREK JUN URBANO PRESENTS PLAQUE TO BERT MARCELO. |
“The Creative
Guild of the Philippines, under the auspices of the 4As (Asoocation of Accredited
Advertising Agencies) Philippines, presents this Plaque of Appreciation to BERT
MARCELO, a true original whose name is synonymous with laughter. Bert Marcelo
brings in the advertising industry a unique style of product endorsement that
blends warmth, sincerity, and humor and for enlivening and enriching the
advertising industry with his participation and presence”.
Signed by:
Mr. Teddy Jurado,
President, 4 As of the Philippines
Mr. Cid V.
Reyes, President. Creative Guild of the Philippines
Elsewhere, Bert Marcelo also did ads for HITACHI Electric Fans, Sierratone Beds and 680 Department Store. He also was a sought-after host, for talent shows such as “Ang Bagong Kampeon” (with Pilita Corrales) and the Baliksaya roadshows for OFWs worldwide. His silver screen appearances include “Pomposa, Ang Kabayong Tsismosa” (1968) ,“Tisoy” (1969), “Wanakosey” (1977), “Omeng “Mga Mata ni Angelita” (1978), and “Isang Platitong Mani” (1986). He ran for the governorship of Bulacan in 1995, but lost; passing away shortly after a stroke on 16 Dec.1995.
Bert Marcelo mini-biography:
https://www.imdb.com/name/nm1416288/bio/
