513. POND'S: "Secrets of a Beautiful Face" Campaign, 1975-1976

RIO DIAZ, Sister of Miss Universe Gloria Diaz. Showbiz personality.

The 1975-76 "Secrets of a Beautiful Face" ad campaign for Chesebrough POND's was conceived and executed  by its local agency, J. Walter Thompson Phils. It brought together a diverse group of women who shared their personal secrets on how they achieved their flawless complexions--which included the use of POND's for their everyday facial care. 

CHARITO SOLIS, 1967 Asia's Best Actress for "Dahil sa Isang Bulaklak"

EVA REYES. Beauty queen. Miss Philippines 1972, Miss World Semifinalist.

JACKIE LOU BLANCO, Teen showbiz talent, daughter of Pilita Corrales.

CZARINA ZARAGOZA, Bb. Pilipinas-Universe 1968. Musical artist.

468. Where Are They Now? Filipina-Polish International Model JOLINA ZANDUETA, Ponds, 1976

JOLINA ZANDUETA---that beautiful face! POND's Ad, 1976

In the mid 70s, a new face burst into the local modeling scene with the homecoming of Filipina-Polish international model Jolina Wyrzykowski-Zandueta. She was the daughter of Jolyon Wyrzykowski, a Polish and opera singer Maria Nina Zandueta, a Filipina, whose contemporaries included Irma Potenciano and Conching Rosal. Nina Zandueta took her daughter in tow when she returned to Manila to join  a twin bill production of I Pagliacci and Cavalleria Rusticana.

HARPER'S BAZAAR COVER GIRL, JOLINA ZANDUETA,1970

Jolina’s presence in Manila created quite a stir as she was the first Filipina model to be featured on the cover of Harper's Bazaar, June 1970 issue. She, along with Ping Valencia, were the precursors of today’s ‘supermodels’, the only Filipina beauties to have modeled abroad.

JOLINA ZANDUETA,for PONDS' Philippines, 1976

POND’s snapped her immediately, and Jolina appeared in a print ad—part of a “Secrets of a Beautiful Face” series, actually—that saw print in local magazines. She became the toast of Manila, and made the rounds of exclusive fashion shows and local media.

PAUL MITCHELL--The Man Behind the Brand

At that time, she was already married to Paul Mitchell, a successful hairstylist at 16,  who built his fortune as a co-founder (along with John Paul Dejoria) of the John Paul Mitchell Systems. The company that  developed and sold  hair care products that would become famous global brands.

JOLINA AND ANGUS, FB Page, Angus Mitchell

Jolina and Paul had an only child, Angus Mitchell, born in 1970. Their son inherited the business in 1989 upon the death of Paul from pancreatic cancer in 1989. He would expand the company by operating hairdressing schools in 2000.

Today,  Jolina Zandueta Mitchell is a passionate advocate in the fight against pancreatic cancer, climate change, and in the promotion of clean energy, and wildlife conservations.

 SOURCES:

Jolina Zandueta Harper’s Bazaar Cover photo: Vtntage Von Werth, https://vintagevonwerth.de/products/harpers-bazaar-us-june-1970

Paul Mitchell photo: Wikipedia.org, https://en.wikipedia.org/wiki/Paul_Mitchell_(hairdresser)

Paul Mitchell advertisement: Paul Mitchell-Behind the Brand, https://www.ry.com.au/ontrend/news/paul-mitchell/

Angus Mitchell FB Page, Jolina Mitchell Instagram

460. Asia’s Best Actress: CHARITO SOLIS, for CAMAY (1958) and POND’S (1975)

CHARITO SOLIS, THE ACTRESS AND THE AD MODEL

The breakthrough Filipina actress who was the first to win acclaim internationally was CHARITO SOLIS (b. 6 Oct. 1935/ d. 9 Jan, 1998). In 1967, she won Best Actress at the Asian Film Festival held in Tokyo, Japan for her role in “Dahil sa Isang Bulaklak”, of Nepomuceno Films.

Manila-born Rosario Violeta Solís Hernández was introduced in LVN Pictures’  “Niña Bonita” (1955) with Jaime dela Rosa. Her maiden film was such a hit,  paving the way for a career that spanned over 4 decades.

DAHIL SA ISANG BULAKLAK, Print Ad, 1966

Her stint with Nepomuceno Films was most memorable. From 1967 to 1971, she starred in some of the most critically acclaimed movies of her career, starting with “Dahil sa Isang Bulaklak”, which became the country’s 1^st entry to the 40^th  Oscar Awards, and for which she got invited to attend the awards night.

 Solis next appeared in “Igorota” (1968), daring because of her barebreasted appearance. She scored a FAMAS Best Actress for this film. The next year, she did “Ang Pulubi”, released internationally as “The Beggar”. She would win an unprecedented 5 FAMAS Best Actress nods,  the other 4 being  for Her other four FAMAS Best Actress wins were for “Kundiman ng Lahi “(1949); Emily (1960); Angustia (1963); and Don't Cry for Me, Papa (1983). For this, Solis was enshrined in the FAMAS Hall of Fame.

ANG PULUBI, print ad. Courtesy of Arch. Gerard Lico

She extend her career in television, beginning with “The Charito Solis Show” (1966-68) , ABS-CBN) and “Obra Mestra” (1973). But it was in the comedy sitcom “Okay Ka Fairy Ko”(1987)  as the flamboyant and meddlesome fairy Ina Magenta, that she found newfound fame in the 1980s.

CHARITO SOLIS FOR CAMAY, 1955

CHARITO SOLIS was tapped by a few, but well-known beauty products of international companies. She was an early CAMAY beauty when the best-selling Procter & Gamble PMC soap was launched, that used the country’s biggest movie stars in its promotional ads.

CHARITO SOLIS FOR POND'S, 1975

Twenty years after, in 1975, she became a celebrity model for POND’s, then from Chesebrough Manufacturing Co. affiliated with PRC (Phil. Refining Co.). Solis’s testimonial ad was one of a series, that included teen personality Jackie Lou Blanco, beauty queen Charina Zaragoza, and international model Jolina Zandueta, among others.

CHARITO SOLIS died of a heart attack in Calamba, Laguna, age 62. Her last appearance was for an episode in GMA Telecine Specials aired in 1998, entitled “Iguhit mo sa Alaala”.

 SOURCE/CREDITS:

"Ang Pulubi" photo, courtesy of Gerard Lico

Charito Solis, on wikipedia.com

391. TINGTING COJUANGCO for PRC’s POND’S and VASELINE INTENSIVE CARE (1980)

The 1980s were some of the most active years for Philippine Refining Company (PRC), as it battled it out for the beauty care market versus its arch rival, P&G Philippines. At the start of the ‘80s decade, it relaunched POND’s, a product of the POND’s company whuch had merged in 1955 with Chesebrough Manufacturing Co., to become Chesebrough-Pond’s.

 The bestselling cold cream had been advertised in the late 1950s using the Philippines’ most glamorous and accomplished women of impeccable pedigree—from socialite Chona Recto-Kasten (daughter of statesman Claro M. Recto), Eva Estrada-Kalaw (future senator), Virginia Llamas-Romulo (wife of diplomat Carlos P. Romulo) and former First Lady, Luz Banzon-Magsaysay.

In 1980, PRC chose the same approach as it Chesebrough-Pond’s did in the ‘50s, choosing a renown woman and young mother who had been adjudged as among the world’s most beautiful by no less than Harper’s Magazine in the ‘60s. POND’s scored a casting coup when the young socialite Margarita "Tingting" de los Reyes Cojuangco (b. 29 Apr. 29, 1944), agreed to appear in the POND’s “Beautiful Skin Now and Through the Year” campaign.

At age 18, Tingting married José Cojuangco, Jr., of the prominent political Cojuangco clan of Tarlac. She had modeled in her teen years, but this came to a halt when she began a family and settled in Tarlac. That was why, it was big news when she came back prominently as the celebrity endorser for POND’s, appearing in a glossy TVC and an array of print ads and advertorials.

Just when you  thought that POND’s would be her first and last appearance, the elusive beauty resurfaced that same year when she also became the model and spokesperson for VASELINE INTENSIVE CARE LOTION, another PRC skin care product. VASELINE started as hair tonic brand for men that was available in the Philippines as early as 1951. Needless to say, the ad industry was abuzz once more with this unprecedented casting decision that called for the same celebrity to endorse 2 skincare products of different brands, but under the same company.

After her appearances in these J. Walter Thomposon-produced commercials, delos Reyes went back to her role as a parent, raising 5 equally-beautiful daughters: Mikee (now Jaworski, champion equestrienne/actress), Liaa (now, Bautista doctor), Pin (now, Guingona), Maimai (now, Zini) and the youngest China (now, Gonzalez, model).

She would also pursue her studies , holding a Master’s in National Security Administration (MNSA) from National Defense College, doctorate degrees in Criminology and Philippine History. She forayed into politics (late president Benigno Aquino III was her nephew), serving 2 terms as Tarlac Provincial Governor (1992-98). She also ran for a position in the senate. A philanthropist, she is personally involved in  humanitarian projects among Muslim communities as well as  Gawad Kalinga. Truly, delos Reyes epitomized the ideal of a “true beauty with a purpose”.

SOURCES: 

Tingting Cojuangco: https://en.wikipedia.org/wiki/Tingting_Cojuangco

323. Beauty Queens as Ad Models: CHARINA ZARAGOZA, 1968 Bb. Pilipinas-Universe

MODEL OF BEAUTY. Charina Rosello Zaragoza. Bb. Pilipinas Universe 1968

ROSARIO CHARINA ROSELLO ZARAGOZA, a 19 year old Interior Design graduate from Madrid, won one of the two Bb. Pilipinas crowns at stake (co-winner was Nini Ramos who was sent to Miss International) on July 1968 at the Araneta Coliseum. 

CHARINA AS ESKINOL GIRL, 1968

Her father was the renown architect and National Artist Jose Ma. V. Zaragoza (married to Pilar Rosello), who had designed buildings like the Sto. Domingo Church in 1954. Her paternal grandmother was Rosario Infante Velez of Guagua, making Charina a quarter Kapampangan. 

CHARINA FOR DIAL SOPA, Print Ad 1974

Charina was already a popular cover girl for may Manila magazines even before she joined Bb. Pilipinas. Her Latina mestiza beauty, her pedigree and her talents—she was a trained flamenco dancer, guitarist and singer—won her the plum crown of Bb. Pilipinas-Universe. 

CHARINA MODELS FOR POND'S, Print ad 1976

Charina went to Miami Beach, Florida to compete in the Miss Universe contest, won by Brazil’s Martha Vasconcellos. Though she didn’t win, she came home full of stories of her exciting times in Miami. Over the years, she landed a few advertising jobs for blue-chip clients like ESKINOL, DIAL SOAP and POND’S. 

CHARINA WEDS LUCAS SAINZ

She married civil engineer and Spanish rally champion Lucas Sainz in 1978, and settled in Madrid. They had a son, Mark Lucas. Both she and her husband share a love for music (her husband was a former member of Los Pekenikes, a popular pop group in Spain.

LISTEN TO SHARINE'S "SOLO PARA TI" HERE:

She pursued her music career with Lucas as her manager-producer and came under contract with Columbia records, Under the name “Sharine” she recorded a number of successful compositions in Spanish.

SOURCE:

youtube video: Sharine "Solo para ti", https://www.youtube.com/watch?v=c75JQ2f_V-Q&t=50s.

Uploaded by MrLazarovfan, July 31 2022

312. Where Are They Now? Advertising Model MARIANNE DE LA RIVA

MARIANNE DELA RIVA in POND'S COLD CREAM AD, 1974

Long before MARIANNE DELA RIVA was seen on the silver screen in blockbuster FPJ movie, and on TV where she found greater fame in telenovela, she was a refreshing presence in fashion circles, social events and in the world of media and advertising.  

The serene beauty with her trademark mole on her forehead had her first public exposure when she was named as one of Manila’s Five Prettiest from 1971-72, picked from 26 nominees. 

The 15 year old was proclaimed at a posh formal reception at Manila Polo Club, along with co-winners Maricar Zaldarriaga, Marianne de la Riva, Baby Corcuera, Emmeline Veloso and Malu Leuterio. 

Fashion guru Pitoy Moreno (+) is credited with discovering her, and featured her in many of his fashions shows. She became a prominent cover girl for many women’s magazines, and soon, advertising casters came knocking at her door.

 Surprisingly Dela Riva  only appeared in a few ads, and there are ony 2 memorable  commercial appearances on record—for ESKINOL, a popular facial lotion from MetroDrug ( J. Romero & Associates) and POND’s Cold Cream (J. Walter Thompson).

 This became a springboard for her to enter showbiz, and her first film was alongside Victor Laurel in “Love Song” (1973) opposite Victor Laurel. Her biggest break was becoming the favorite leading lady of the King of Filipino Movies, Fernando Poe Jr.,  in such movies as “Ang Leon at Ang Daga” (1975), and of course, the legendary ‘Ang Panday IV” (1984). 

WATCH CELEBRITY STORY's MARIANNE DE LA RIVA UPDATE HERE: 

Dela Riva became a household name when she played Luisa in the hit soap “Gulong ng Palad” opposite with Ronald Corveau (as Carding) whom she married in 1979.The series, created by Lina Flor,  lasted from 1977 to 1985. Marianne de la Riva's last project was the television remake of Panday, shown on December 2005.

241. ANGEL FACE by POND’S, Print Ads 1959-1968

ANGEL FACE SKIN CARE, introduced by POND's in 1946

POND'S' is a world-famous brand of beauty care products, currently owned by Unilever. Its most well-known product was POND’s Vanishing and Cold Cream. By  the 1940s ,  it became the first skincare brand at a critical period when women assumed more  jobs as the men went to war.

EARLY ANGEL FACE ADS, with 1958 Miss Philippines Chuchay Tuason, 1959 ,1961

It was just after the war that POND’s introduced a new cosmetic line with the introduction of ANGEL FACE Compact Powder in 1946.  Before World War I, POND’S had been selling face and body powders, but never promoted them until 1932, when it officially launched its POND’S Powder line. A decade later, it introduced its range of Dreamflower powder products.

ANGEL FACE POWDER, 'BEAUTIFULLY MADE-UP', 1964

ANGEL FACE turned out to be a bigger success when the compact powder hit the market. The first ads proclaimed:  “A sensational new make-up that’s easier to apply—no water, no greasy fingertips. And it stays on longer than powder! A smoothing ‘cling’ ingredient is pressure-fused into Angel Face. Makes it go on evenly—stay on.”

ANGEL FACE POWDER, 'BE EVERYTHING', 1965

The ANGEL FACE Compact Powder was produced in the following shade: Blonde Angel, Ivory Angel, Pink Angel, Tawny Angel, Bronze Angel, Blushing Angel, Gypsy, Golden Angel. In 1950, a mirror case compact was added, a welcome product innovation.

ANGEL FACE POWDER, ELIZABETH KEESEY, 1966

In 1955, POND’S and the Chesebrough Manufacturing Company merged to become Chesebrough-Pond’s. By the end of the 50s decade, ANGEL FACE Compact Powder was introduced in the Philippine market, which was widely received by Filipinas, who loved the idea of a portable foundation powder kit to enhance their beauty.

ANGEL FACE POWDER, MILDRED LOWEINSOHN, 1966

The early ANGEL FACE ads showed Miss Philippines 1958 Chuchay Tuason as its model. She had modeled earlier for POND’S Cream. The new, squarish compact design was introduced in 1961.

LOCAL ANGEL FACE LIPSTICK ADS, adapted from the U.S., 1963

An attempt to diversify the line in 1963 resulted in the introduction of ANGEL FACE Lipstick, but this turned out to be a premature move. The print ads that came out locally were U.S. adaptations.

ANGEL FACE POWDER, ELIZABETH PINEDA, 1966

In 1964, the compact was re-designed to make it more circular. For the next years , ANGEL FACE was actively promoted via full color ads, using a variety of beautiful models and career girls—students, teachers, stewardess and at least, one actress.

ANGEL FACE POWDER, GINA PARRENO, ACTRESS, 1968

Today,  only ANGEL FACE Talc and Face Powder brands are available locally in plastic containers. The pressed powder compact is sold elsewhere like in Spain and parts of Asia.

194. WHEN COLGATE WAS A SOAP BAR, AND HUNT’S WAS CANNED FRUIT COCKTAIL…

Just the mention of iconic brand names like COLGATE, PALMOLIVE, or PUREFOODS instantly conjure images of the products they represent: Toothpaste, Shampoo, Meat Products, respectively. But at one point in their brand history, the names were also applied by their companies to other products, now long gone. Here are some of them.

**********

1. COLGATE SOAP (1956)

Since its launch as a toothpaste brand in 1873, COLGATE has, at one point, become a generic name for toothpaste. It was the first to be packaged in tubes in 1896. Colgate is associated with oral hygiene with products like mouthwashes, toothbrushes, and dental floss. COLGATE Toothpaste was introduced in the Philippines in 1926 by the Palmolive Co, Philippines, which, in 1949, became Colgate-Palmolive Philippines.  Palmolive was known for its soap, so this is probably the reason that in 1956, COLGATE SOAP was introduced to the Philippine market. The idea didn’t catch on—maybe it conjured images of brushing your mouth with soap!

2. HUNT’S FRUIT COCKTAIL (1957)

HUNT’S is an iconic brand name, founded ay back in 1888 in California. It is well-known as a maker of preserved tomato products like sauce, paste, expanding into tomato-based pork and beans—which has become synonymous with the name. HUNT’S Pork and Beans is known by almost every Filipino in the 1950s as it was a staple “emergency” canned product. Not very many know that there was also a HUNT’S FRUIT COCKTAIL introduced in the Philippine in 1957. That’s because the original company, Hunt Bros. Fruit Packing Co.,(founded by Joseph and William Hunt) also canned fruits and vegetables, a business which boomed in California. The product did not really do well locally.

3. LADY’S CHOICE VIENNA SAUSAGE (1965)

California Manufacturing Company (CMC) was established in 1955, and immediately became well-known for its line of spreads that included jams and mayonnaise. LADY’S CHOICE was one of the company’s early brand successes in the Spreads Market. The first products were LADY’S CHOICE Jelly, Preserves, Mayonnaise, and by 1965, the line had expanded to include other food products like macaroni, spaghetti, and of all products—LADY’S CHOICE VIENNA SAUSAGE! Eventually, the canned sausages were phased out after CMC realized that the spreads (Mayonaisse, Salad Dressing, Sandwich Spread) were the Lady’s Choice brands that were bringing in the money. Unilever bought the company, along with Bestfoods in 2000.

4. PALMOLIVE POMADE (1955)

The world was introduced to PALMOLIVE in 1898, when the B. J. Johnson Soap Co., gave us a soap bar made of palm an olive oil, hence the brand name that endures to this day. PALMOLIVE Soap was known to Filipinos in the late 1920s when it was distributed in the Philippines by Palmolive Co. Phils. The soap brand even became more familiar after the merger with Colgate,  and  the PALMOLIVE line was soon extended to include talcum powder, shampoo, and male-oriented products. In the mid 1950s, the company launched PALMOLIVE POMADE—“the pomade for successful men”. There was also, briefly a PALMOLIVE  Skin and Hair Tonic, produced at the same time. Apparently, the brilliantine pomade and tonic did not last long, but PALMOLIVE as a soap and shampoo brand proved to be more enduring.

5. POND’S LIPS LIPSTICK (1960)

POND’S, has a rich, 150 year history as the maker of POND’S  Cold Cream, the world’s first moisturizer that does not require refrigeration, and POND’S Vanishing Cream, which made women’s skin soft, supple and dewy. In 1846, American pharmacist Theron Pond developed the Pond’s Extract, with a unique tea extract from witch hazel that helped restore skin damage below the surface. The face creams were introduced to the country when the POND’S Company merged in 1955 with the Chesebrough Manufacturing Co., which already had an extensive line-up of facial care products. By the 60s, POND’S was an established brand of cosmetic beauty products. An effort to extend the line to include make up products was attempted in 1960 with the launch of POND’S LIPS—lipsticks “for irresistible lips”. But  Filipinas resisted the idea, preferring the facial cream more instead,  so POND’S LIPS was discontinued.

6. PRESTO COFFEE (1962)

The taipan George Gokongwei founded the Consolidated Food Corporation in 1961. It is best known for producing Blend 45 that gave Nescafe and Café Puro a run for their money. Next, CFC launched its chocolate products, so the PRESTO brand. With treats like Nips, Manor House, Milky Bar, Apollo Chocolate Bars and Wafrets, PRESTO came to be associated with chocolates. There was even a PRESTO Cocoa and PRESTO Chocolate Drink. But PRESTO did not start as a name for chocolates—but as a coffee brand. In 1962, PRESTO COFFEE was launched by CFC as a complement to Blend 45. PRESTO COFFEE was retired when CFC decided to single-mindedly build the Blend 45 brand which was enjoying tremendous  market success, and make it their flagship brand. PRESTO later was used as a name for CFC’s ice cream brand, and today, it is acookie brand of Universal Robina Corp. (URC).

7. PURE FOODS JAM (1965)

Founded in 1956, PURE FOODS was put up in Mandaluyong by a group of enterpreneurs which first produced hams, bacons and hot dog sausages.  It is in the manufacture of quality meat products that PURE FOODS built its name. Over the years, however, it forayed into other food products—making catsup, chili con carne, bottled pickles—and in 1965, the company put out PURE FOODS JAMS. The bottled spreads included Mango, Pineapple, Guava, and Mango-Pineapple. Eventually, PURE FOODS stuck to making products it knew best, and today, it is the leading maker of quality meat products in the country.

125. Casting Coup: POND’S ELITE PRINT AD MODELS (1957-1961)

POND’S, the skincare cream that has been beautifying and protecting women’s complexions in an ever-changing world for over 150 years now was the creation of American pharmacist, Theron Pond. In 1846, he developed the Pond’s Extract, with a unique tea extract from witch hazel that helped restore skin damage below the surface.

POND’S became the world’s first skincare brand during a critical time in the 1940s , when women assumed more  jobs as the men went to war.  

Breakthrough products introduced during this period include POND’S Cold Cream, the world’s first moisturizer not to require refrigeration, and POND’Ss Vanishing Cream, which made women’s skin soft, supple and dewy.

POND’S Company was merged in 1955 with the Chesebrough Manufacturing Co., which already had an extensive line-up of facial care products. 

POND’S Cold Cream and Vanishing Cream were introduced to the Philippine market, to great reception. The imported products were sought after by Filipinas who wanted to try the product “used by world’s loveliest women”.

In an effort to support this aspirational need, POND’S employed the most elite women in high society to appear in its print as—a list that included a former First Lady, a senator’s wife and daughter, a future female senator, a statesman’s daughter and many more. 

It was a casting coup that made waves in the marketing circle at that time, and these vintage print ads show why POND’S advertising was way ahead of its time:

Model: CHONA RECTO KASTEN, Fashion Icon, Daughter of Sen. Claro M. Recto

Maria Priscilla “Chona” Recto Kasten (b. 5 Feb. 1922)  is the youngest daughter of eminent statesman, jurist , poet and nationalist Claro Mayo Recto. Chona became a fashion icon and a sought-after model for her beauty and breeding. She was first married to Johnny Ysmael  with whom she had 4 children, Johnny Jr., Techie, Ramoncito and Louie. Johnny Sr. passed away in 1952, and Chona remarried soon after to American businessman, Hans Kasten, with whom he had a son Hansi.  Chona died in April 4, 1987.

Model: CHUCHAY TUASON, Miss Philippines 1958

Carmen Remedios Tuason was a young debutante when she was crowned Miss Philippines 1958. She failed to go that year’s Miss Universe contest due to her parents’ disapproval. Instead, she attended  the 1958 Brussel’s World’s Fair. A champion bridge player, Tuason has represented the country in many international bridge competitions. Maried to Luciano La Guardia with whom she has a son, Antonguillo.

Model: EVA ESTRADA-KALAW, Stateswoman, 2-Term Senator of the Philippines

Evangelina Estrada Kalaw (b. June 16, 1920) of Murcia,  Tarlac, was a UP Education graduate who had dabbled in theater arts as a student. She  first entered politics in 1953 when she campaigned for Nacionalista presidential candidate  Ramon Magsaysay, who won against incumbent president Elpidio Quirino.  She was elected as a Senator and served two terms under Ferdinand Marcos (1965-72) . Eva Estrada married Teodoro Kalaw, Jr., in 1944, and had four children: 3 sons and a daughter, Chingbee. Kalaw passed away at age 96 on May 25, 2017.

MARIA EVA “CHING BEE” KALAW, who appears with her in this Pond’s ad, is a commerce graduate of Assumption College.  Married first to Dini Manotoc, and later to Bobby Cuenca, she has 4 sons. She heads Rite Management and Financial Corporation is also a member of the  Management Association of  the Philippines’ committee of agribusiness and countryside development.

 Model: LUZ BANZON-MAGSAYSAY. Seventh First Lady of the Philippines
The wife of Philippine president Ramon Magsaysay was born Luz Rosauro Banzon on June 25, 1915 in Balanga, Bataan. She had 3 children with the president: Teresita, Mila and Ramon Jr. With the death of Magsaysay in a plane crash in 1957, she became a widow at age 41 years old when President Magsaysay died in an aeroplane crash in 1957, three years. She led a quiet life, and dedicated herself to the preservation of her husband's memory and legacy. She died on August 17, 2004 and is considered one of the most respected First Ladies the country every had.

Model: LILY DE LAS ALAS-PADILLA, Wife of Sen. Ambrosio Padilla

Considered as one of the most stylish beauties if her time, Lily de las Alas was  the daughter of Senator Antonio De Las Alas of Taal, Batangas. She married Ambrosio “Paddy” Padilla, a former basketball Olympian who was elected to the Senate  from 1957 -1972. The De Las Alas-Padilla couple have 10 children: 6 boys and 4 girls, one of whom—Josine—appeared with her in a POND’s ad.

JOSIE PADILLA, the beautiful Padilla daughter, was a popular campus figure and teen society figure in the late 50s. She married Harvard-educated Ernest Rufino, a scion of one of the country’s old rich families, in 1963. Their children are: Lyra, Joysie, Lui, Ysabel, Ernie and Victor Rufino.

VIRGINIA LLAMAS ROMULO, of Pagsanjan was a student of the progressive Philippine Women's College when she was named Queen of the Manila Carnival 1922. At her Grecian-themed coronation, she was escorted by a young editor and U.P. graduate, Carlos P. Romulo. The two eventually became husband and wife.  Romulo, went on to become a well-respected diplomat, a Pulitzer prize winning author, first Asian President of the United Nations General Assembly, and Secretary of Foreign Affairs. Virginia passed away at age 67 on 22 January 1968. In life, as in death, she was recognized as one of the greatest Filipino women of modern times.

SOURCE:

PONDkipediahttps://en.wikipedia.org/wiki/Pond%27s

various issue of Sunday Times Magazine 1957-1961