323. Beauty Queens as Ad Models: CHARINA ZARAGOZA, 1968 Bb. Pilipinas-Universe

MODEL OF BEAUTY. Charina Rosello Zaragoza. Bb. Pilipinas Universe 1968

ROSARIO CHARINA ROSELLO ZARAGOZA, a 19 year old Interior Design graduate from Madrid, won one of the two Bb. Pilipinas crowns at stake (co-winner was Nini Ramos who was sent to Miss International) on July 1968 at the Araneta Coliseum. 

CHARINA AS ESKINOL GIRL, 1968

Her father was the renown architect and National Artist Jose Ma. V. Zaragoza (married to Pilar Rosello), who had designed buildings like the Sto. Domingo Church in 1954. Her paternal grandmother was Rosario Infante Velez of Guagua, making Charina a quarter Kapampangan. 

CHARINA FOR DIAL SOPA, Print Ad 1974

Charina was already a popular cover girl for may Manila magazines even before she joined Bb. Pilipinas. Her Latina mestiza beauty, her pedigree and her talents—she was a trained flamenco dancer, guitarist and singer—won her the plum crown of Bb. Pilipinas-Universe. 

CHARINA MODELS FOR POND'S, Print ad 1976

Charina went to Miami Beach, Florida to compete in the Miss Universe contest, won by Brazil’s Martha Vasconcellos. Though she didn’t win, she came home full of stories of her exciting times in Miami. Over the years, she landed a few advertising jobs for blue-chip clients like ESKINOL, DIAL SOAP and POND’S. 

CHARINA WEDS LUCAS SAINZ

She married civil engineer and Spanish rally champion Lucas Sainz in 1978, and settled in Madrid. They had a son, Mark Lucas. Both she and her husband share a love for music (her husband was a former member of Los Pekenikes, a popular pop group in Spain.

LISTEN TO SHARINE'S "SOLO PARA TI" HERE:

She pursued her music career with Lucas as her manager-producer and came under contract with Columbia records, Under the name “Sharine” she recorded a number of successful compositions in Spanish.

SOURCE:

youtube video: Sharine "Solo para ti", https://www.youtube.com/watch?v=c75JQ2f_V-Q&t=50s.

Uploaded by MrLazarovfan, July 31 2022

312. Where Are They Now? Advertising Model MARIANNE DE LA RIVA

MARIANNE DELA RIVA in POND'S COLD CREAM AD, 1974

Long before MARIANNE DELA RIVA was seen on the silver screen in blockbuster FPJ movie, and on TV where she found greater fame in telenovela, she was a refreshing presence in fashion circles, social events and in the world of media and advertising.  

The serene beauty with her trademark mole on her forehead had her first public exposure when she was named as one of Manila’s Five Prettiest from 1971-72, picked from 26 nominees. 

The 15 year old was proclaimed at a posh formal reception at Manila Polo Club, along with co-winners Maricar Zaldarriaga, Marianne de la Riva, Baby Corcuera, Emmeline Veloso and Malu Leuterio. 

Fashion guru Pitoy Moreno (+) is credited with discovering her, and featured her in many of his fashions shows. She became a prominent cover girl for many women’s magazines, and soon, advertising casters came knocking at her door.

 Surprisingly Dela Riva  only appeared in a few ads, and there are ony 2 memorable  commercial appearances on record—for ESKINOL, a popular facial lotion from MetroDrug ( J. Romero & Associates) and POND’s Cold Cream (J. Walter Thompson).

 This became a springboard for her to enter showbiz, and her first film was alongside Victor Laurel in “Love Song” (1973) opposite Victor Laurel. Her biggest break was becoming the favorite leading lady of the King of Filipino Movies, Fernando Poe Jr.,  in such movies as “Ang Leon at Ang Daga” (1975), and of course, the legendary ‘Ang Panday IV” (1984). 

WATCH CELEBRITY STORY's MARIANNE DE LA RIVA UPDATE HERE: 

Dela Riva became a household name when she played Luisa in the hit soap “Gulong ng Palad” opposite with Ronald Corveau (as Carding) whom she married in 1979.The series, created by Lina Flor,  lasted from 1977 to 1985. Marianne de la Riva's last project was the television remake of Panday, shown on December 2005.