Showing posts with label Papa Piccolino Noodles. Show all posts
Showing posts with label Papa Piccolino Noodles. Show all posts

Thursday, January 15, 2026

537. The Ad Model’s Model: BOOTS ANSON-ROA, various endorsements 1968-1978

BOOTS ANSON ROA (now Maria Elisa Cristobal Anson-Rodrigo, b. 30 Jan. 1945), may very well be one of the most versatile celebrities of the 60s thru the 70s—she was a sought-after TV and movie personality, actress, host and emcee, columnist, and diplomat. She also had an impeccable background as spotless and wholesome as the image she projected, that companies used her as a spokesperson and endorser of products.

The daughter of post-war actor Oscar Moreno and Belen Cristobal-Anson, a pharmacist-chemist, Boots was educated at the Assumption,  and the University of the Philippines (1960-64, Speech & Drama), where, as an ROTC campus beauty, appeared on a magazine cover.  Her studies were interrupted when she married Pete Roa in 1964, a popular TV host of Channel 5’s “Dance-o-Rama”.  Baby O’Brien originally co-hosted the show, and Boots stepped in when she left for her U.S. studies.

She went on to foray in movies beginning in 1968, ding over a hundred films, highlighted by a FAMAS Best Actress award in 1973 for the movie, “Tatay na si Erap” and a Lifetime Achievement Awardee,  also from the said body.

The well-respected Anson-Roa lent her credibility in various advertisements shown on this page. She promoted appliances, beauty products, food and beverages, all through the 60s and 80s. She was most visible with her then husband Pete Roa in the Blend 45 campaign series that ran in the late 70s.

Considered as a role model, Anson-Roa also had a successful professional career in the gvernment. She was the director of the U.P.-PGH Medical Foundation (1979- 81 and the Red Cross (1980-82) In 1982, she was appointed as Press/Cultural Attache at the Philippine Embassy in Washington. She was also a TOWNS (Ten Outstanding Women in the Nation's Service) Awardee.

After being widowed in 2007, she wed Atty. Francisco Rodrigo Jr., son of Sen. Francisco "Soc" Rodrigo in 2014. The multi-awarded Boots Anson-Rodrigo  is set to launch her biography book this Jan. 2026, entitled "Grateful ," chronicling her checkered life and times.

SOURCES:

Boots Anson Roa, https://en.wikipedia.org/wiki/Boots_Anson-Roa

Thursday, October 10, 2019

245. Brand Icon: Republic Flour Mills’ PAPA PICCOLINO



In 1968, the country was introduced to PAPA PACCOLINO a jolly, portly Italian chef with his trademark mustache. He was the brand character for a new line of “Real Italian” boxed pasta products for dishes and soups.

PAPA PICCOLIMO, 1968 AD
 
PAPA PICCOLINO NOODLE AD,1968

 It was by Republic Flour Mills (now RFM Corporation), which ventured into flour manufacturing in 1957, even though wheat wasn't being grown in the Philippines.

LISTEN TO THE SONG THAT INSPIRED
THE BRAND NAME OF PAPA PICCOLINO

The name  PAPA PACCOLINO was reworked from the title of a 1953 hit song, “Poppa Piccolino", sung by Diana Decker The brand was active throughout the rest of the '60s, its line expanding to include soup varities and pizzas.
 
PAPA PICCOLINO SPAGHETTI AD, 1972

PAPA PCCOLINO SPAGHETTI & MACARONI, 1960S, source: Pinterest

Papa Piccolino appeared practically in all print materials, but the novelty wore off as the '70s rolled in. PAPA PACCOLINO was replaced with a real endorser, host-singer Pepe Pimentel, who more or less exuded the same chirpy, friendly vibe as the cartoon character.


PAPA PICCOLINO ENDORSED BY PEPE PIMENTEL, 1973

SOURCES:
DIANA DECKER-POPPA PICCOLINO (1953), uploaded by GoldenOldiesOn45RPM,June 8 2010.