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| TIKI-TIKI MANUEL ZAMORA, Print Ad, 1937 |
One medicine that has a special place in our medical
history is TIKI-TIKI, that was developed in 1909 by chemist-pharmacist MANUEL
ZAMORA ,(1870–1929), of Sta. Cruz,
operating out of his laboratory/pharmacy on R. Hidalgo Street. It was
formulated to cure infantile beriberi (“taun”, in Pilipino) , a
deadly disease that plagued poorly-nourished Filipino children during the
American colonial period, caused by Vitamin B1 deficiency.
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| TIKI-TIKI 'BOUNCING BABY', Print Ad, 1940 |
Made from rice bran extract, it became a crucial public
health solution during the American colonial period. The brand name was derived
from “tikitiki” a local term for the rice bran from which the liquid medicine
was extracted. The bran was a rich source of Vitamin B1 or Thiamine
and it was Zamora who successfully extracted a stable version of it,
producing it commercially, thus saving thousands of Filipino babies’ lives.
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| TESTIMONIAL AD 'Virginia Dela', Print Ad, 1953 |
Zamora made known TIKI-TIKI’s life-saving
impact on Tiki-Tiku print ads that were circulated in dailies and magazines regularly:
“The TIKI-TIKI MANUEL ZAMORA extract is a medicine unequalled in
quality for the prevention and cure of Infantile
Beri-Beri which is a dangerous disease of children…..Within the years that
this famous TIKI-TIKI MANUEL ZAMORA has beEn discovered, countless mothers
and children have been saved from early death”.
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| TIKI-TIKI 'Health Protection', Print Ad, 1958 |
The success of the ban prompted international pharmaceutical
companies like Parke Davis to
make lucrative offers to Zamora to buy him out, but he refused to sell
the rights to his formula, ensuring it remained accessible to Filipinos. Zamora
eventually helped establish the Philippine Pharmaceutical Association.
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| UNITED AMERICAN TIKI-TIKI Print Ad, 1964 |
While originally a specialized medicine, TIKI-TIKI
is now manufactured by Unilab as a children's multivitamin brand, originally
under the name United American (Tiki-Tiki Drops and Syrup). It
became well-known for its memorable jingle that was heard on he raio without
fail, every day—“United American, United American, United American TIKI-TIKI
ang bilhin!”.
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| UNITED AMERICAN, 'Bring Up Your Babies', Print Ad, 1964 |
Today, TIKI-TIKI is a significant product in the
history of Philippine medicine, credited with fighting a national health crisis.
SOURCES:
Wikipedia, https://en.wikipedia.org/wiki/Manuel_A._Zamora
Ginats in History: Manuel A. Zamora: https://www.asiaresearchnews.com/content/manuel-zamora