Showing posts with label All Saints Day. Show all posts
Showing posts with label All Saints Day. Show all posts

Sunday, November 1, 2015

15. Where To Keep Body and Soul Forever: MANILA MEMORIAL PARK ADS


Today, being All Souls Day, we take a look at some of the early 1965 ads of Manila Memorial Park, the largest and the pioneer memorial park development in the Philippines. Its selling point is the concept of  "perpetual care' --which means you will never need to worry about the maintenance of your family plots.


Located in Paranaque, the park comes with manicured lawns, lakes and fountains that are "perpetually cared for, every day of the year," thus providing the perfect resting place for dearly departed loved ones. That promise comes alive in these two ads that ensure lasting family tigethermess amidst all of nature's beauty. There is forever, after all. 

Saturday, October 31, 2015

14. To Die Is To Rest: LOYOLA MEMORIAL PARK ADS, 1966


For All Saints Day 2015, let's take a look-back at the print ads of  LOYOLA MEMORIAL PARK, a private-owned memorial park set on a sprawling area of 36,000 sq. meter land along Bonifacio Ave. in Marikina. It was developed in 1965, making Loyola the oldest, and one of the biggest and most prominent memorial parks not only in Metro Manila but also in the Philippines.

In 1966, Loyal Memorial park ran print ads that tastefully did a soft-sell of its memorial plans and programs using age-old Filipino memorial traditions:


 "Patapos" or "pa-siyam"  a custom where friends and families gather to culminate 9 nights of prayer for a departed loved one.


The other is "Babang-Luksa", the passing of the one-year mourning period. The black clothes worn by women are tucked away so clothes of color could be worn again.


This time-honored tradition signifies our resignation to bereavement and our renewed faith in tomorrow.