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| CINDY'S TV commercial spawned one of the most memorable jingles in 1984. |
CINDY’s—the
place to be—was founded in 1971 by a group of businessmen in Tarlac who simply
envisioned a restaurant that served “good food in a good place”. Thus was born
the first CINDY’s store in Tarlac in
1972, a bakeshop and restaurant place that served a standard fare of baked
breads, and merienda favorites.
The successful reception to the store prompted them to open more branches and to offer new
menu items like burgers, French fries and express meals. But it was the
bakeshop that gave CINDY’s a
competitive edge.
WATCH 'CINDY'S "The Place To Be" TVC Here:
At its peak, CINDY’s
was promoted through national advertising, a no mean feat for a homegrown
business. Its campaign "The Place To be", spawned a memorable jingle that is still remembered until now.
To focus on its uniqueness, CINDY’s re-conceptualized its product in
1996, by opening a store that was first a bakery, and secondarily a restaurant.
This gave it an edge above the rising number of fast food joints. Today, now on
its 46th year, CINDY’s
has over 62 branches nationwide.
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| THE NEW CINDY'S LOGO |
SOURCES:
Cindy's 1980s, TVC: https://www.youtube.com/watch?v=V1QuiI3lml8, uploaded by CindysBakeryRestaurant, uploaded Aug. 23 2012.
Cindy's new logo: https://www.cindysbakery.com/