559. BASIC ADVERTISING, 3 Radio Ad of the Year Finalists for 1994: KLEENEX Club Pocket Packs, Mini-Packs & MIRAL Insecticide

In 1994,  BASIC Advertising set a record with 9 finalists in all media categories at the Creative Guild Ad of the Year Awards held on 6 April 1995 at Louie’s Cinema, Makati. For the Radio Ad of the Year alone, Basic had 3 entries reaching the finals: two Kleenex ads, and 1 Miral 3g Insecticide.

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 Bingbong Infante on KLEENEX “Achoo” & Break Radio

“The two spots are based on the copywriter’s personal experience that no hanky alive can withstand  one day’s onslaught of allergic rhinitis. At least the sickness got the ads a finalist slot. The sneezes are authentic. Very professional talent.”

CREDITS:

Advertiser: KCPI

Product: KLEENEX CLUB POCKET PACKS

Agency: BASIC ADVERTISING

Creative Director: MILET LEUTERIO / Copywriter: BINGBONG INFANTE

Producer: PAM PAJARILLO / Recording Studio: ADFARM

Audio Engineer: JERRY MAGNAYE / Voice Caster: JERRY MAGNAYE

Sound/ Music Scorer: JERY MAGNAYE

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Emil Reintar on CIBA “Agimat” Radio

“Ganito yung mga kwento ng lola ko sa’kin nu’ng maliit pa ako…pwera yung punchline.

 CREDITS:

Advertiser: CIBA

Product: MIRAL 3 G

Agency: BASIC ADVERTISING

Creative Director: BOY LEUTERIO / Copywriter: EMIL REINTAR 

Producer: PAM PAJARILLO / Recording Studio: VOX RECORDING

(NOTE: The Creative Guild's 1994 Radio Ad of the Year went to Jimenez Advertising's "Parrot" Radio Commercial, for Cinderella clothing store, written by Lilit Trinidad)