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| SWISSAIR offered flights to New York World's Fair visitors in 1964 |
After New York successfully staged its first world’s fair in 1939, it Once again played host 25 years later to another international exposition known as the 1964–1965 New York World's Fair.
The venue was at a 646-acred fairground at Flushing Meadows–Corona Park in Queens, New York City, and the fair attracted 80 nations that put up their own exhibitions, activities, performances, films, art, crafts, and food presentation. "Peace through Understanding" was the fair’s theme and its symbol was the Unisphere, a stainless-steel model of Earth.
Among the 139 pavilions was the Republic of the Philippines building. Designed by national architect Otilio Arellano, the Philippine Pavilion was a circular structure made to look like a traditional salakot sun hat.
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| AMONG MY NY WORLD'S FAIR SOUVENIRS. Capiz token and shell key chain. |
This structure was widely praised and officially judged as one of the top ten most popular and visited international pavilions, highlighting the country's rich arts and culture.
Advertisers, particularly airlines an film outfits, cashed in on the international event, using the fair’s imagery for films and print ads. The Philippine Pavilion was also promoted through merchandising souvenirs that were sold on site.
Movie print ad,”Romansa sa World’s Fair”, courtesy of Video 48.