159. The Place to Be: CINDY’S BAKESHOP & RESTAURANT, 1984

CINDY'S TV commercial spawned one of the most memorable jingles in 1984.

CINDY’s—the place to be—was founded in 1971 by a group of businessmen in Tarlac who simply envisioned a restaurant that served “good food in a good place”. Thus was born the first CINDY’s store in Tarlac in 1972, a bakeshop and restaurant place that served a standard fare of baked breads, and merienda favorites.

The successful reception to the store prompted  them to open more branches and to offer new menu items like burgers, French fries and express meals. But it was the bakeshop that gave CINDY’s a competitive edge.

WATCH 'CINDY'S "The Place To Be" TVC Here:

At its peak, CINDY’s was promoted through national advertising, a no mean feat for a homegrown business. Its campaign "The Place To be", spawned a memorable jingle that is still remembered until now.

To focus on its uniqueness,  CINDY’s re-conceptualized its product in 1996, by opening a store that was first a bakery, and secondarily a restaurant. This gave it an edge above the rising number of fast food joints. Today, now on its 46^th year, CINDY’s has over 62 branches nationwide.

THE NEW CINDY'S LOGO

SOURCES:

Cindy's 1980s, TVC: https://www.youtube.com/watch?v=V1QuiI3lml8, uploaded by CindysBakeryRestaurant, uploaded Aug. 23 2012. 

Cindy's new logo: https://www.cindysbakery.com/