One of the more popular brands of electric fans in the 1980s
were made by 3D Industries Inc., the
manufacturing arm of Northern islands Co. Inc. (NICI) which started as a pioneer
home appliance marketer and distributor in the Philippines, back in 1957. Founder
Mr. Francisco Guy, grew it from a modest
business selling buttons for the local market.
3D DESK FAN AD, 1990, featuring Subas Herrero & Noel Trinidad
His small enterprise really took off when he received an exclusive contract with Mitsubishi Electric Company Ltd., which signalled the beginning of his electric fan product line. The "3D" brand of electric fans, made under license from Mitsubishi of Toyo, Japan was sold across the nation for more than 30 years.
WATCH THE 3D ELECTRIC FAN TVC, 1987, Champoy Duo
3D was heavily
supported with tri-media advertising, featuring popular local TV and movie
stars like the Champoy gang (Subas Hererra, Noel Trinidad, comediennes Tessie
Tomas, Nanette Inventor, Dely Atay-atayan and actress Nida Blanca. Some of the
jingles that accompanied the ads are still recalled today, reworked from traditional Pinoy folk songs.
3D DEBONAIR AD, 1987 featuring Subas Hererra, Noel Trinidad & Tessie Tomas
When the contract with Mitsubishi expired, Mr. Guy continued
to manufacture and market quality home appliances under the brand - "3D". The 3D line of appliances include Desk
Fans, Oval Oscillating Fans, Stand Fans. Industrial Fans, Box Fans,Tower Fans,
Wall Fans, Air Coolers, Ceiling Fans, Air Circulators, Ventilating Fans, Mini
Fans. It also carries Kitchen Mates—assorted home and kitchen appliance—from
coffee makers, deep fryers, gas stoves, electric ovens, slow cookers, electric
grills, flat irons, and many more. No wonder, 3D is known through generations
for “the quality you can trust”.
SOURCES:
Northern Islands Co., Inc. History: https://3-d.com.ph/about
3D Electric Fan, Noel & Subas: https://www.youtube.com/watch?v=3gmJshtXwlE
c/o Jojo Bailon view on the 3rd
3D Electric Fan, Nida & Dely: https://www.youtube.com/watch?v=cs6y7MyYQuA
c/o Jojo Bailon view on the 3rd
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