Saturday, August 2, 2025

521. HELENE CURTIS SUAVE presents: "The Creation Series" 1961

“POUFF PARISIENNE” by Panching Servando of Ben Farrales Glamour House. The August creation puts a twist on the French pouff by flattening the hair on the sides and back exposing the ears. The model is Ines Villareal-Regala.

One of the earliest haircare brands to forge a strategic alliance with beauty institutions and the leading hairdressers in the country was HELENE CURTIS, In the early 1960s the company began to build on the success of its SUAVE brand, introducing shampoos, creme rinses, and wave sets. To promote it, SUAVE was promoted by beauty salon operators and the country’s leading hairstylists, in tie-up ads that bannered new hairstyles and the latest coiffure craze for them month, through a “creation series” launched in 1961 through 1962. The following 2-color ads which featured name models, were part of the series that ran in women’s magazines nationwide.

“PAPILLON” by Beny Baluyot of Beny’s Beauty Salon. A new creation for February that flaunts soft-looking hair for a chic, casual style that women will love.

“BOB PARISIENNE” by the Kayumanggi Styling Group, This shimmering hairstyle creation for December with lovely highlights features model Mrs. Caroline Manning. 

“THE BELL” by Moises Sia of Del Val’s Beauty Salon. Classically-designed  hair highlighted by sparkling gleams created by Suave for a radiant effect, without looking oily.

SUAVE, introduced in 1937 by Helene Curtis, is one of the most successful and enduring brand of the company and is still available to this day. Now with Unilever, SUAVE as a brand represents more than 100 products including shampoo, lotions, soaps and deodorant, used in United States, Argentina, Brazil, Mexico and Canada.

SOURCES:

Suave (the brand), https://en.wikipedia.org/wiki/Suave_(brand)

Helene Curtis Industries Inc. https://en.wikipedia.org/wiki/Helene_Curtis_Industries,_Inc.


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