In 1959, the Wong Brothers of Cebu--George,
Sixto, Sergio, David Sr., and Pio Sr., founders of International
Pharmaceuticals, Inc., launched a new anti-body pain liniment that would become a byword in pain relief: OMEGA
PAIN KILLER. It enjoyed much success after the greaseless version was
introduced in 1968.
But the brand solidified its place in the pain market when CARLOS “Sonny” PADILLA Jr. —the Filipino boxing referee of the historic “Thrill in Manila’ Ali-Frazier fight ---gave OMEGA Pain Killer a major push in 1978.
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| 3rd Man on the Ring: Referee Carlos Padilla Jr. via Business Mirror |
Coming from an internationally-renowned referee who saw first-hand and up-close the worse body aches and pains: sprain, cramps, muscle spasms—there was, indeed, no better recommendation than OMEGA Pain Killer for effective ache and pain relief. After all, long-before the Ali-Frazier fight, he was familiar with after-sports pain—his father Carlos Sr. and uncle, Jose Padilla Jr. were former Olympic boxers for the Philippines in 1932 and 1936.
Padilla’s celebrity magic would also propel Pagoda Internationals’ Family Rubbing Alcohol to stratospheric heights, resurrected his movie career, and importantly, and jumpstarting his international refereeing career, that included high-profile fights like Wilfred Benítez vs. Sugar Ray Leonard (1979); Mike Tyson vs. Pinklon Thomas (1987); Thomas Hearns vs. Roberto Durán (1984); Julio César Chávez vs. Ruben Castillo (1985), among others.
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