370. Pop from the Past: CLICQUOT CLUB

CLICQUOT CLUB was first produced in 1881 in Massachusetts, as a sparkling cider by LaCroix Fruit Farm. It was named “Clicquot”,after the French champagne “Veuve Clicquot”. After The Clicquot company was formed, the apple cider was dropped, in favor of a new drink—the Clicquot Club Ginger Ale. Other flavors followed: Cream Soda, Strawberry, Orange, Rootbeer, Lemon & Lime, and Grape. Its “Eskimo Boy” mascot, became one of the most recognizable brand characters in the U.S. 

It was distributed internationally in the 1950s, that led to its Philippine launch. Rafael Yabut‘s “Tayo’y Mag-aliw” radio program, aired over DZRH, promoted the product in a segment called “Clicquot’s Tayo’y Uminom Program”. Clicquot Club was gone by the early 1960s;  the company was eventually bought by the Cott Beverage Corporation of Connecticut in 1969.