371. JAG JEANS, , “Tripping”, TVC 30s, 1999

JAG JEANS TVC featuring FatBoy Slim's "Gangster Tripping"

From the mid 1990s to 2000, JAG JEANS, a product of Fil-Pacific Apparel Inc., invested in advertising to level-up its image in the crowded jeans market that included known imported brands and rising local, quality brands. 

TWO JAG MODELS MEET

It was during this period that it churned out a slew of commercials that began turning head—from the 1996 “Merman” TVC, that won a Creative Guild Award, to the “Senses” TVC for it female jeans line that captured a significant number of production/technical awards (best in cinematography, art direction)  at the Philippine Advertising Congress in 1998.

In 1999, JAG JEANS took another risk by launching a campaign that was shot in Sydney, Australia for 9 days, using Aussie talents and a production house. In this  casually cool commercial, the city becomes the ramp on which our JAG JEANS strut their fashion stuff.

 We follow them around, walking and posing nonchalantly on the graffiti-lined streets,  inside a train, a male’s shower room. The music of FatBoy Slim provided the track for this commercial with his big beat,  electronic new funk rock song. “ Gangster Tripping”. 

The 30 sec. JAG JEANS had even shorter 15 sec. versions, one of which is featured here.

CLIENTS & AGENCY CREATIVES WITH SYDNEY PRODUCTION CREW

 CREDITS:

AGENCY: JIMENEZ DMB&B

Copywriter: ALEX R. CASTRO / Art Director: DON SEVILLA III

Producer: PAUL SUAREZ / Account: ANNA DOMINGO

ADVERTISER: FIL-PACIFIC APPAREL INC.

Marketing Manager: Veng Taningco / President: Angeline Siy

 SOURCES:

Jag Jeans 1998 TVC Philippines, https://www.youtube.com/watch?v=-LsJXP88vvU,

uploaded by Russel ES Royeca 17 June 2017