374. OFF! INSECT REPELLENT, by SC Johnson, Print Ads 1962-1975

OFF! Insect Repellent Print Ad, 1962

S. C. Johnson (S. C. Johnson & Son, Inc.), previously known as S. C. Johnson Wax (and earlier on, Johnson Wax), is a global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin.

WATCH THIS U.S.-PRODUCED OFF! TV AD STOCK FOOTAGE

Other than wax, one of the earliest S.C. Johnson products sold in the Philippines was OFF! Insect Repellent, first produced and sold in 1957. Just 5 years after, OFF! became available in the Philippines, in bottles and aerosol spray. Its active ingredient is N, N-Diethyl-meta-toluamide, known as DEET, which is the most common and safest  ingredient in insect repellents, of which S.C. Johnson is considered a pioneer.

OFF! "Your Invisible Mosquito Net", 1972

OFF! had the endorsement of the U.S. Department of Agriculture, calling it “the most effective product of its kind.  OFF! Insect Repellent was marketed via advertising and promotions, like during the H-Fever months that happened in 1975. (Slogan: “Your invisible mosquito net”.) It’s last advertising agency in the Philippines, was FCB. 

OFF! Insect Repellent continues to manufactured by the same company today, one of the more enduring brands of S.C. Johnson.

OFF! In 1960s liquid form and in the 1970s aerosol spray can.

SOURCE:youtube, OFF!Insect Repellent Commercial , https://www.youtube.com/watch?v=5WVxG4zZ_OQ, uploaded by FilmArchivesNYC, July 24, 2013.