CHASE & SANBORN, "Exclusively Served in the Finest Restaurants", Print Series, 1956 |
One of the early American coffee roasting companies was
started in 1862 in Boston by Caleb Chase and James Solomon Sanborn. Initially engaged
in tea and coffee importation, the company soon launched an American coffee
brand bearing their name—CHASE &
SANBORN COFFEE, the first coffee company to pack and ship roasted coffee in
sealed tins.
CHASE &
SANBORN was available in the Philippines beginning in the mid1930s.
Imported all the way from the U.S.A., CHASE
& SANBORN became a pre-war coffee favorite, advertised on leading
magazines of the Commonwealth er and supported by msales gimmicks (premiums
like how-to dance booklets were given away). The classic brnd was actively
advertised through the 50s and 60s decade.
In 1956, CHASE
& SANBORN came up with a pint ad series touting the brand as the
exclusive coffee choice of the country’s finest restaurants and coffee shops.
The strategic alliance with the renown establishments boosted the quality image
of the coffee brand.
The Philippines’ premier MANILA HOTEL was built in 1909 and was opened on the commemoration of
American Independence on July 4, 1912. The historic hotel was the home of Gen.
Douglas Macarthur and his family when he served as a military adviser to Pres.
Manuel Quezon in 1935. For “the finest
hotel in the Far East”, only CHASE &
SANBORN will do.
The well-air conditioned
NEW EUROPE RESTAURANT, was a favorite dining olacein Manila,
especially with the Ermita crowd. Located along Isaac Peral (now Herran St.), “the home of good food”, was put up by
Heinz Wielke.
Known as “the
grand old dame of Baguio”, PINES HOTEL
was one of the earliest structures in the city, erected in 1909 on Gov. Pack
Rd. It was destroyed during the War, but was rebuilt on Luneta Hill with the
same name. The Pines Lobby was a popular coffee place, plus the Bontoc Bar, in
the 1950s. It was gutted by fire in 1984.
Time was when pharmacies also had coffee shops appended to
their business, and Botica Boie was a large drugstore chain that also operated BOIE COFFEE SHOP, along Escolta. While
young people got their ice cream soda from the shop, the oldies delighted in
their cups of CHASE & SANBORN
COFFEE.
As the ad copy goes: “the finest restaurants the world
over serve CHASE & SANBORN”. But---you’ll enjoy its rich aroma and
delicious flavor—at home too!”
No comments:
Post a Comment