LUX LADY, HILDA KORONEL, Print Ad, 1981 |
When she came into the showbiz scene via the movie “Haydee” in 1970, Hilda Koronel was just 13 years old, but her performance in the film as the Filipino fan and her American boy band crush, as well as her refreshing beauty captured the fancy of Philippine fandom,
HAYDEE, with Ed Finlan, LEA Productions, 1970. Credit: Video48 |
TUSSY LOTION with Vitamin A, Print Ad, 1974 |
Hilda was not only sought by producers and magazine editors, but also by advertising agencies, who squired her no end for her elegant beauty and influence. It is indeed surprising that she only appeared in a handful of ads, the most prominent being LUX Beauty Soap, where she appeared with an equally young Edu Manzano as her escort, in a commercial produced by J.Walter Thompson.
Her previous appearance had been in a “Tussy” skin lotion ad in 1974, and “Cashmilon” fashions (with Tirso Cruz III), in 1970, perhaps her first endorsement. She had always shied away from publicity, even as local media keeps wanting to pry on her private life, especially her relationships with actor Jay Ilagan and a string of others: Bambi del Castillo, Spanky Monserrat, and Dr. Victor Lopez.
CASHMILON, with Tirso Cruz III, Print Ad. 1970 |
Hilda has even become more reclusive when she moved to the
U.S. with Fil-Am husband Ralph Moore Jr. in 2000. She may have distanced
herself away from the entertainment circuit, but her luminous beauty and rare
talent will always be remembered and celebrated by her fans who first saw her
on the silver screen 50 years ago.
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