In mid-1985, COLGATE Dental Cream unveiled a new campaign
theme for the popular toothpaste brand—“The Mouth Specialist”—which further
underlined Colgate’s role in oral hygiene and dental science vis-Γ -vis the
many “lifestyle” brands that promised social confidence. Instead of dental
authorities to drive the message home, COLGATE relied on a young, appealing
movie personality to tell his COLGATE experience—JAY ILAGAN,
Julius Abad Ilagan ( b. 20 Jan. 1953/d. 3 Feb. 1992) belonged to an illustrious showbiz family, the son of Sampaguita star Corazon Noble and director Angel Esmeralda. He started acting early in films, using “Angel” as his screen name. At age 9, he appeared in “Batang Maynila”. It was in “Maruja” that Jay—still just 14 years old—shows his mettle as a young matinee idol, capped by a sterling performance in “Tubog sa Ginto”, and “Tatlo, Dalawa, Isa”, where he starred in one episode of the trilogy as a juvenile drug addict.
WATCH JAY ILAGAN'S COLGATE TVC HERE:
He made a successful transition to adult roles like “Kisapmata” (a 1982 Gawad Urian Best Supporting Actor), and Sister Stella L. (1985 Gawad Urian Best Actor). Jay was riding high on the crest of victory when COLGATE called to offer him the plum role in the testimonial commercial. He was already a well-known face on TV by that time, as he was one of the “Bad Bananas’ (along with Edgar Mortiz, Johnny Delgado and Christopher de Leon), whose “Goin Bananas” comedy program was a certified TV hit.
SOURCES:
Jay Ilagan, uploaded by juniorsky52, https://www.youtube.com/watch?v=UQu717_Eb0I
Wikipedia: https://en.wikipedia.org/wiki/Jay_Ilagan
He is the former child performer turned actor star in several TV films and media he is the nephew of the late Gerardo De Leon cousin of the late Liberty Ilagan uncle of Heart Evangelista & actor singer comedian Janno Gibbs and others.
ReplyDeleteJay Ilagan (1953-92) Filipino actor May He Rest in Peace Amen.ππππππππππππππππππππππππππππ
ReplyDeleteHe resemblace to John Lloyd Cruz his younger talented actor and teen idol of the Philippines.
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