Friday, February 2, 2024

458. And you thought Purefoods only made meat products: PUREFOOD BANANA CATSUP, 1963

CATSUP, PLEASE!!!...and make it PUREFOODS! Print Ad, 1963

PUREFOODS is practically associated with processed meat products like hams and hotdogs, but Banana Catsup?

Actually, when PUREFOODS was incorporated on 31 October 1956, it expanded its meat portfolio to include other foods, like canned viands, bottled foods, fruit preserves,  and, yes—banana catsup! PUREFOODS BANANA CATSUP was produced and marketed in 1963. The product did not prosper as Ayala Corp, upon purchasing it in 1965, streamlined the product lines and dropped non-performing brands, banan catsup included,

Ayala Corporation acquired majority control in 1981, and in 2001, San Miguel Corp. became its new owner and was renamed San Miguel Purefoods.

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