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| CLASSIC PAL "Shining Through" Print Ad, shot at Casa Manila, , 1986 |
When the new campaign of Philippine Airlines was unveiled
in 1986, local and international audience were thrilled to see the “Beauty of
the Philippines”—from its beautifully-photographed scenic spots to the lovely Filipinas
ever that appeared in the multi-awarded commercials prepared by Avia
Communications.
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| SHINING THROUGH, Lyrics by Debbie Coloma |
But many were also smitten with the music that was used to score the commercials, particularly the jingle, written by Debbie Coloma, composed by Russell Jones and sung by Jaime Blanch. He came from a performing family; actress Marita Zobel (aka Mary Ann Respall Blanch-Roxas), is his half-sister.
LISTEN TO JAMES BLANCH SING PAL JINGLE HERE, posted by betaxfer, 2012
Jaime Blanch was then a stage actor with Repetory
Philippines who did musical plays like Pirates of Penzance. This led to advertising
jobs—as an actor, voice talent and producer. His fine vocals was soon heard all
over the airwaves, which led to a short showbiz career.
Blanch later did Miss Saigon with Lea Salonga at CCP, Les Miserables and Pirates of Penzance. He also was seen in a supporting role in “The Dolzura Cortez Story”, the first AIDS-themed film in the country starring Vilma Santos.
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| JAIME BLANCH, in 2020. |
Blanch moved to the U.S. in 2003 at age 38, settling in California with his mother and sister, and then to Boston. He has a daughter, Sofia, with his partner Cristina, and continues to post his music videos on his FB page, which only means that performing is indeed, in his blood.
SOURCES:
Jaime Blanch FB Page.
Whatever happened to actor Jaime Blanch? By Dennis
Clemente, https://entertainment.inquirer.net/90359/whatever-happened-to-actor-jaime-blanch-hes-in-watertown-of-all-places
Youtube video: Jaime Blanche singing a commercial jingle @
Ryan-Ryan Musikahan, posted by betaxfer1, 2012, https://www.youtube.com/watch?v=Y_OvR5c5GNw
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