392. THE CIGARETTE BRANDS OF FORTUNE TOBACCO CORP., 1989

OMNIBUS PRODUCT ADS OF FORTUNE TOBACCO, 1989

Established in 1965, Fortune Tobacco Corporation (FTC) was founded by tai-pans Lucio Tan,  Benito Tan Kee Hiong, Atty. Florencio N. Santos, and Mariano Tanenglian. The company introduced the most successful local cigarette brands in the Philippines, including the Fortune, Champion and Hope menthol brands. Prior to the creation of PMFTC, it held the largest domestic tobacco business in the Philippines.

HOPE, THE LARGEST LUXURY CIGARETTE IN THE COUNTRY, 1987

CHAMPION MENTHOLS, 1971

By the start of the new 1970s decade, Fortune Tobacco Corporation was riding the wave of success courtesy of its banner brands that would also come to include More, Winston, Salem and Boss.

WINSTON, 1979 AD

CAMEL, 1984 AD

Other flanker and price brands were also produced to cover all smoking segments of the country, and the 1980s were a period of robust growth for the FTC’s product portfolio. 

BOSS MENTHOL CIGARETTES, 1971

MORE MENTHOL 100'S, 1979AD

In 1995, Philip Morris Philippines, Inc. (PMPI) was established to handle all sales and marketing for Marlboro and Philip Morris brands. Philip Morris Philippines Manufacturing, Inc. (PMPMI) was established in 2002 to manage aspects of the Philippine business, including manufacturing operations.

In Feb. 2010, PMI and Fortune Tobacco Corporation (FTC) signed an agreement to unite their respective business activities by transferring some assets and liabilities of both companies to form a new company named "PMFTC, Inc.", headed by Lucio Tan. PMFTC enjoys a 70.5-percent market share of the local tobacco market in 2019.