389. JOHNSON'S BABY POWDER, "Duyan" TV Commercials, 1995
JBaby Powder, featured in a McCann worldwide report.
By the 1990s, the Johnson’s
BABY POWDER thematic campaign “Ikaw Lamang, Wala nang Iba”, was still going
on strong, after over a decade of being on air. It had been created back in
1979-80 by McCann Creative Director Tessie Tomas (yes, the much awarded
actress-comedienne!), for J&J Baby Care Products Division.
Every year, the Johnson’s
BABY POWDER campaign was simply refreshed with new situations, a new
storyline, and a new jingle—but the core theme was always the same—only Johnson’s
will do, nothing else.
WATCH Johnson's BABY POWDER "Duyan"TV Here:
In 1995, the dedicated J&J creative team of McCann-Erickson Phils. developed a commercial that only the constant in this world is a mother's pure love. To show a growing baby raised by a mother's special care, a native rocking cradle ("duyan") was used as a transition device. As the infant swings out of the frame, the cradle returns showing the infant growing older with each swing. Through all these years of care, Johnson's BABY POWDER has always been there by their side.
Later, another long commercial was produced that same year that paid homage to the love, sacrifices and irreplaceable roles of mothers. The TV ad used the haunting song of National Artist for music, Lucio San Pedro to provide the soundtrack. The plaintive lyrics of the song “Sa Ugoy ng Duyan” was sung by a boys choir, juxtaposed with images of mothers rocking their babies to sleep in their cribs, cradle and ‘duyan’.
WATCH Johnson's BABY POWDER "Ugoy ng Dyan" here:
In August 2022, Johnson & Johnson announced that it will
stop selling talc-based baby powder globally in 2023, more than two years after
it ended U.S. sales of a product that drew thousands of consumer safety
lawsuits. Demand had apparently fallen in the wake of what it called
“misinformation” about the product's safety. Cornstarch will replace the talc
as its main ingredient.
One thing for sure, loyal consumers will find it hard to
forget Johnson’s BABY POWDER, for it
has been their one true choice for generations, a brand so loved that no other
brand will do—“Ikaw lamang, wala ng iba!”.
I have a friend who ckaims that they are the choir singing in Ugoy ng Duyan. He is part of the famous Las Piñas boys choir. Unfortunately your link to the commercial is dead. Hope you can find one again.
I have a friend who ckaims that they are the choir singing in Ugoy ng Duyan. He is part of the famous Las Piñas boys choir. Unfortunately your link to the commercial is dead. Hope you can find one again.
ReplyDelete