390. CELEBRATION Luxury Ice Cream by CFC (Consolidated Food Corp.), 1980

CELEBRATION LUXURY ICE CREAM, Launch Ad, 1980

CELEBRATION ICE CREAM, was a premium ice cream brand launched by the Consolidated Food Corporation (CFC), founded in 1961 by John Gokongwei Jr. By 1980, CFC was a major player in the manufacture of foods and beverages,  with an enviable portfolio that includes Great Taste Coffee, Blend 45, and Presto Chocolates and Ice Cream.

To this array of products, CFC added CELEBRATION Luxury Ice Cream, a premium-priced ice cream that was the company’s answer to Magnolia’s Gold Label. “The new standard in ice cream excellence”  was the brand’s battlecry, as it was “richer, smoother, creamier”.

CELEBRATION ICE CREAM Flavors Ad, 1980

When it launched in 1980, the new ice cream introduced 7 flavors—Crème de Luxe, Cappuccino Parfait, Chocolate Fudge Supreme, Harvest Gold Glacé, Nutcracker Choclair, Almond Toffee Classic, and Rum Cherry Cordial.

CELEBRATION Luxury Ice Cream could not maintain the momentum of its launch, overshadowed by the successes of proven brands with iconic names as Selecta and Magnolia, as 2 years or so later, it was out of supermarket freezers.