404. Is That Who I Think She Is? LULETTE MORAN for BON-AMI Polishing Cleaner, 1974

LULETTE MORAN FOR BON AMI CLEANSER, 1974 Print Ad

Not all eyes were on Maria Margarita Moran when she reigned as 1973 Miss Universe; TV viewers were also transfixed with the sight of the pert and pretty model of a new HALO Shampoo TV commercial, a Colgate-Palmolive product that aired just later in the year.

THE MORAN SISTERS, MARGIE & LULETTE

The model was LULETTE MORAN, the equally beautiful younger sister of Margie, who charmed us when she playfully transformed her hair—and her character-- using shampoo suds. “I’m a wabbit!” Lulette purred in the shower, with rabbit ears made from HALO foam, sticking out from her head. That shot of her would give her wide recognition, paving the way for more commercial projects and career opportunities. Unfortunately, no print of this TV ad exists.

MORAN, model of  HALO SHAMPOO

In this rare 1974 print ad, MORAN is the lovely endorser for BON AMI Polishing Cleaner,  an iconic cleaning brand manufactured back in the 1880s in Connecticut. In 1971, Bon Ami was purchased by the Faultless Starch Company, and found its way to the Philippines. BON AMI, was recommended for appliances, and kitchen cookware because it cleans without scratching.

Despite MORAN’s endorsement, BON AMI floundered because Ajax and Dutch Cleanser were unshakeable in their dominance.  With all her advertising exposure, it is the HALO Shampoo commercial that remains identified with her.

MORAN put her U.P. education to good use by joining Bancom, and later Jardine Davis. It was in one company social in Hong Kong that she met French-English Philip Monbiot, an Oxford graduate. She wed Monbiot and settled in Singapore, where her husband ran a cocoa trading business. They have 3 children Natalie, Charles and Edward, and are settled in  Kensington, London.

 SOURCES:

Bon Ami: https://en.wikipedia.org/wiki/Bon_Ami / Halo Shampoo photo: ebay.com

Woman’s Home Companion Magazine

Butch Francisco, Lulette Moran after her halo days. https://www.philstar.com/entertainment/2002/09/05/174755/lulette-moran-after-her-145halo-days146