403. SUN GOLD POMADE, by Peter & Co., 1962-1972 Ads

SUN GOLD PRODUCTS Omnibus Ad, 1962

During the 1960s, local cosmetic and perfumery companies began making their presence felt in the market, alongside foreign companies, mostly from Japan. One such company was Peter & Co., in Quezon City, which started out making cosmetics, perfumes and toiletry products.

AN OLD GLASS JAR OF SUN GOLD POMADE

Apparently, Peter & Co, enjoyed a measure of success in that period with their SUN GOLD brand of pomade, brilliantine, and perfume. The company regularly adevryised its SUN GOLD products in magazines from the 1960s-thru the 70s.

SUN GOLD POMADE AD, 1972

SUN GOLD Medicated Pomade turned out to be their flagship brand. Packaged in attractive  wide-mouth clear glass jars with signature ridges, the medicated pomade was known for its pleasing fragrance. In fact, SUN GOLD Medicated Pomade enjoyed a long stay in the market, adding irresistible sparkle to personalities” for decades. It allowed the company to stay in operations to this day

SUN GOLD POMADE, Then (1972) and Now (2022)

SUN GOLD Medicated Pomade is available on online sites today, like Lazada and Shopee Philippines in 25 g. plastic jars. It is described in the selling sites as “a perfumed pomade for our lolos”, that  is still used by loyal customers for their hair grooming needs.

PICTURE SOURCE: Sun Gold in plastic jar: Shopee Phils.