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| ZOOM ZOOM SUPERSHELL, Launch Print Ad, late 1968. |
WATCH THE SHELL COMMERCIAL HERE:
Credits: Mr. Jojo Bailon, aianchan80, published 9 Oct. 2017
“Zoom Zoom Supershell” carried the distinction as being the
1st Clio-cited from the
Philippines, given at the CLIO Awards
Presentation in New York, during the
1970 American Television and Radio Commercials Festival.
It was cited for its contribution to the changing landscape
of creative advertising landscape of the era, effectively using emotive
elements for a gas ad campaign: “you car will feel like an F1 if you load up on
Shell”.
Thirty three years years later, it was honored as one of the
best 25 commercials of the Philippines aired over the last 25 years at the Pilipino
Advertising Klasik Awards (PILAK) in
2002 from the Association of Accredited Advertising Agencies of the Philippines.
POSTSCRIPT: The Onrubia Sisters--Ces and Carl-- were popular campus figures in the late 60s, They went to school in Maryknoll and were among the first female cheerleaders of the Ateneo basketball team. Cecille "Ces" Onrubia married banker Sonny Jacinto, while Camille "Carl" Onrubia is now Mrs. Cruz.
POSTSCRIPT: The Onrubia Sisters--Ces and Carl-- were popular campus figures in the late 60s, They went to school in Maryknoll and were among the first female cheerleaders of the Ateneo basketball team. Cecille "Ces" Onrubia married banker Sonny Jacinto, while Camille "Carl" Onrubia is now Mrs. Cruz.
CREDITS:
AGENCY: J. Walter Thompson / CLIENT: Shell Phils.
Copywriter: Johnny Santos
Art Director: Senyong Atienza
Producer: Art de Guzman
Director: Tony Smith
Music: Polding Silos, Tiongco Brothers
Choreographer: Manny Zamora
SOURCES:
aianchan80, Mr. Jojo Bailon
Sir, was this ad shown in Black AND white or in Color?
ReplyDeleteHi Sir Alex, Sir Jojo Bailon just uploaded the Zoom Zoom Power TVC on his FB page...
ReplyDeletehttps://m.facebook.com/story.php?story_fbid=1789136251126039&id=719104728129202&comment_id=1790196041020060&_rdr
Also, aianchan80 reuploaded the said TVC on his/her YT channel...
https://youtu.be/6ClDHvwdxD0
Hope you include any of these in your blog. :)
I want to request the classic commercials from the 1960’s to the 1980’s/1990’s/2000’s era in the Philippines to Youtube Channel soon.
DeleteThanks, will fix this when I get back from my U.S. trip.
ReplyDeleteYou’re always welcome!!!!🤠🤠🤠🤠🤠🤠🤠🤠🤠🤠🤠🤠
DeleteSome corrections: the driver isn't driving an F1 vehicle. Judging by the commercial, he is driving a '67 Ford Mustang convertible. Pls edit.
ReplyDeleteI saw the Ford Mustang sports convertible car driving toward the Philippines.
DeletePls. read the sentence again. It didn't say the driver was driving an F1. It says "Your car will feel like an F1 if you load up on Shell".
ReplyDeleteCan the shell company remake this beautiful commercial with new beauftiful college dancers and showing d originals in the background.
ReplyDeleteCes Onrubia Filipina dancer cheerleader & commercial model in the Philippines.
DeleteNot Maryknoll. It was in UP high School when I met them then.
ReplyDeleteCarmilla was my classmate then.
DeleteShe is the Filipina cheerleader commercial model & dancer performs the Zoom Zoom Supershell gasoline music video long before MTV VH One Vevo Pandora & XM Satellite radio became popular in the 1960’s era in the Philippines performed by Ces & Carl Onrubia Filipina students of Maryknoll Academy in the Philippines.
DeleteAll 3 Onrubia's sisters where in UP High School.
ReplyDeleteCes Onrubia went to UP Diliman for college. We were batchmates at the UP Institute of Mass Communication. We graduated in 1970 with a B.A. in Broadcast Communication.
ReplyDelete