At one time, Pepsi lorded over the soda market in the
Philippines, starting in the early 70s, outvoicing Coke in its aggressive
advertising. Why, it even managed to persuade the teen superstar Nora Aunor to
shift allegiance to Pepsi, after her Coke endorsement!
When Gloria Diaz became the country’s first Miss Universe in
1969, Pepsi quickly snapped her up for product endorsement. Previously, Coke
had used former Misses Philippines in print ads like Josephine Estrada and
Monina Yllana. This time around, Pepsi was quicker on the draw.
As Diaz’ was winding
down her Miss Universe reign, Aurora
Pijuan captured yet another world crown in Osaka,Japan—Miss International 1970. Pepsi got
her too—running these print ads featuring our international beauties side by
side, a rare casting coup that
capitalized on our craze for beauty pageants!
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