Established on 27 September 1912 under Commonwealth Act
2039, the Manila Gas Corporation (MGC) was a gas company tasked to produce,
buy, sell, and distribute gas, coke, tar pit, and other residual products in
Manila. MGC regularly promoted its services and products via print advertising,
especially in the 60s decade. During the holidays, the Manila Gas Corp. sends out its holiday greetings to its patrons via full color Christmas ads, just like this “Manger”
ad, from 1967.
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| Made for Little Accidents: CURITAS Print Ad, 1964 |
CURITAS, the classic bandage strip that rivalled
Johnson & Johnson’s Band-Aid Brand Plastic Strip was a product of Bauer
& Black, Inc. ( founded 1893) by Louis Bauer, Alexander Bauer, Gustav
T. Bauer, and Stephen H. Black in Chicago, Illinois. It manufactured dressings,
porous plasters, suspensories, chest protectors and other surgical appliances.
In 1901, it opened a New York branch downtown on Gold St. around 1901
It was acquired by the Kendall Company in 1928 which marketed the plaster products under the brand “Curity”. When the adhesive strips were introduced in the Philippines in the 1960s, the brand name was Hispanized into CURITAS. This is not to be confused with a plaster strips of the same name manufactured in 1922 by the German company, Beiersdorf AG.
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| Main Competitor: J&J Band Aid Brand, 1964 |
CURITAS gained a measure of popularity in the Philippines, becoming almost a generic brand name for adhesive strips—until J&J Band-Aid Brand outpromoted and outvoiced it in the market. Now Band-Aid has became the catch-all term for small adhesive-back strip bandages.
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| CURITAS, now a Beiderstorf AG brand, |
Since 2009, Bauer & Black has been a division
of the 3M Company. Beidersdorf has since used the CURITAS brand
name to this day, selling all sorts of adhesive strips, catering to the large
Spanish and Latin American market.
Black & Bauer: Historywiki, https://rpwrhs.org/w/index.php?title=Bauer_%26_Black
Beidersdorf Wikipedia: https://en.wikipedia.org/wiki/Beiersdorf
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| REYNOLDS BRIGHT IDEAS, Print Ad, 1974 |
Christmas is just around the corner, and REYNOLDS Wrap Aluminum Foil is another of those staple products to preserve your holiday eatings! The product has been around for quite awhile, launched in 1947, by the company Reynolds Metals, which pioneered the development of aluminum sidings.
It was created by Richard S. Reynolds, nephew of tobacco king R. J. Reynolds. He developed a thin, sheets of foil that were better and more durable than paper-backed foil, that were perfect for the cooking process like grilling. Thus, the REYNOLDS Wrap Aluminum Foil was born, and the name has become a generic term to Filipinos for aluminum wrappers.
But with its malleability and silvery sheen, REYNOLDS Wrap can also be used for creative holiday decorating, as this 1974 print ad shows. Take a tip from these Christmas trimming ideas for your home from REYNOLDS--where new ideas take shape!
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| SUSAN ROCES, LUX LADY 1965 |
One of the leading beauty soaps for many decades in the
country since the 1950s was LUX. LUX was launched way back in the U.S. in 1923
by the Lever Bros, (Unilever), that aimed to develop a richly-scented soap with
an affordable cost. LUX was the result, sold at 10 cents when introduced. Its
early advertising proudly stated that it was ‘made like the expensive French
soaps’, offering a luxurious experience.
LUX’s ad agency sent complimentary samples to 425 Hollywood actresses and majority of them were won over by the exquisite scent, thus earning their endorsement, and starting the claim that 9 out of ten Hollywood stars used LUX. Actresses like Ava Gardner, Marilyn Monroe, Elizabeth Taylor and Audrey Hepburn became the faces of LUX, and the same formula was used and cascaded worldwide, including the Philippines.
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| DAISY ROMUALDEZ, LUX LADY 1965 |
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| MARLENE DAUDEN, LUX LADY, 1965 |
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| LIBERTY ILAGAN, LUX LADY, 1965 |
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| MAGGIE DE LA RIVA, LUX LADY, 1966 |
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| JOSEPHINE ESTRADA, LUX LADY 1967 |
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| ROSEMARIE SONORA, LUX LADY 1968 |
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| AMALIA FUENTES, LUX LADY, 1969 |
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| 2 BOWLS AND A MARBLE. Photoboard of the "I Can Serve" TVC, July 1922 |
Kara Magsanoc-Alikpala, a breast cancer survivor, is the Founder and President of I Can Serve Foundation Inc. (ICS) Its mission is to arm women with breast care health and breast cancer information so they can make informed decisions about their health. It also provides access to special services that will help the breast cancer survivor recover and heal more effectively.
Jimenez D’Arcy (the future PublicisJimenez Basic) partnered with her foundation, to create its promotional materials for its programs, pro bono. PJB Co-CEO Ramon Jimenez Jr. (+), who was a close relative of Kara (her mother Letty Jimenez-Magsanoc was a cousin), would assign ICS projects to all his creative teams so they would get a chance to work with “more creative clients”—as Alikpala was cut from the same creative cloth—she was also a broadcast journalist, documentarian, producer, and foreign media correspondent.
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| Some of the promotional materials done by Jimenez D'Arcy for ICS |
In July 2002, ICS rolled out its breast cancer education
program with a low budget, 15 sec. commercial conceived by the creative team of
Jenny Lao and Raoul Panes.
The short but stunning commercial entitled “Bowls”, used a simple parallelism story to send its important message: To have your breasts checked so you can stop guessing stop guessing and worrying about cancer. The spot won an ‘Ad of the Month’ citation and was entered in international ad competitions and showcases worldwide. The Creative Team went on to achieve bigger things: Jenny Lao, now married her cinematographer Jessie Pastor, became a sought after film director for commercials, while Raoul Panes went on to become the Chief Creative Office or Publicis Groupe-Leo Burnett).
CREDITS:
AGENCY: JIMENEZ D'ARCY
CLIENT: I Can Serve
CREATIVES: Jennifer Lao, Raoul Panes
AGENCY PRODUCER: Paul Suarez
PRODUCTION HOUSE: FILMEX
EEXC. PRODUCER: Ginny Vizcarra
DIRECTOR: Jennifer Lao
CINEMATOGRAPHER: Jessie Pastor
SOURCES:
I Can Serve FB Page
4 As Philippines youtube channnel
From the
mid 1980s to the 1990s, TAKAYAMA Garden Restaurant was one of the most
renown Japanese fine dining places in Manila, known for its innovative Japanese
menu like their Love Boat Special (a mixed platter of authentic Japanese
specialties) and tempuras made from real, edible flowers.
The restaurant was started by the De Mesa sisters (Diana de Mesa Santamaria and Erlinda de Mesa Yap) of Tri-Chef Foods Corporation, They opened the 1st TAKAYAMA Restaurant on August 1985, along Wilson St., Greenhills, named after the saintly Japanese samurai, Justo Takayama Ukon, who died in the Philippines. A statue of the blessed Japanese once graced the TAKAYAMA branch in Greenhills.
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| Early Takayama ads show different looks. |
The company sought out the services of powerhouse agency ACE-SAATCHI & SAATCHI, which was assigned to the team of Melvin Mangada, Art Director, and Lilit Trinidad. Copywriter. They created these stunning black and white “Senses” campaign featuring reworked old Japanese prints, and copy written in the style of Japanese haiku.
The TAKAYAMA Garden Restaurant chain flourished for a decade more, closing in February 2002, after 37 years of bringing the tradition of fine dining to its satisfied clients.
An indispensable office and school staple for students
and workers in the 1930s is Parker QUINK INK. Back in those days, before the
advent of ballpoint pens, fountain pens were used for office and classroom
writings.
Unlike disposable ballpens, fountain pens were a sort of a status symbol, not only to be used and refilled with ink, but also to show them off, as fancy ones that had silver and gold fittings, trimmed with mother-of-pearl, and precious gems like diamonds and sapphires! But the ink remained the same favored Parker QUINK INK.
QUINK INK is a coined term from 'quick' and 'ink' developed by the Parker Pen
Company in 1931 and continues to be produced today. Chemist Galen Sayler is
credited for its development creation, and Quink was launched on 17 March 1931—and its superior qualities—continuous
flow, non-cloggging, smooth writing, quick-drying—drove its commercial success
worldwide.
Though the popularity of fountain pens gradually dipped during
the second half of the 20th century, Parker QUINK INK bottles and
refills continue to be available today to a whole market legion traditional
fountain pen users worldwide.
SOURCE
Quink Ink, Wikipedia. https://en.wikipedia.org/wiki/Quink