QUAKER OATS, one of the early oat meal brands that founds its way in the Philippines during the American period, has a long and hallowed history that. It began as early as 1850 when the first of several milling companies was formed, that would in time, merged with other millers, leading to the etsbalishment of a successful oatmeal company.
1877 is recognized as the brand’s founding year when it was registered that year by Henry Parsons Crowell, making QUAKER OATS the first trademarked breakfast cereal in the U.S., symbolizing honesty and purity. Its brand character is a hatted, white-haired man in a cravat, an iconic Quaker man, though to have been chosen by former owners, Henry Seymour and William Heston, a symbol of good quality and honest value.
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| QUAKER OATS "Back from School" Print Ad, 1926, "Lipang Kalabaw" |
Merging in 1901 with other mills to form the Quaker Oats Company, it revolutionized breakfast with the first rolled oats, boxed recipes, and later, instant oatmeal. Though QUAKER OATS’ first advertising began in 1882, its introduction in the Philippines merited advertising only in the 1920s with print ads for the Rolled Oats variety. The product was imported and distributed by Muller & Phipps (Manila) Ltd.,
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| QUAKER Quick Cooking OATS, 1936 |
In 1922, the QUAKER Quick-Cooking Oats was introduced, one of the first convenience products that was widely known in the Philippines after the War, In 1966, Quaker Instant Oatmeal was launched. Four years later, in 1970, the first flavored oatmeal –Maple & Brown Sugar--was distributed regionally.The Chewy Granola Bars were introduced to the world in 1981.
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| EVERYBODY LOVES QUAKER OATS, 1960 Print Ad |
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| QUAKER "The Best on the Shelf" 1967 Ad |
Today, QUAKER is a subsidiary of PepsiCo, which acquired the company in 2001, and continues its presence in the Philippines, as Quaker Oats Philippines, ensuring the continuity of the brand which is more than 140 years old.
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| GROW TALL WITH QUAKER, Print Ad, 1968 |
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| A HERITAGE OF GOODNESS, Print Ad, 1981 |
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