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| All-New! All-Fresh! All-Flavorful! DUCHESS Cheese Intro Ad, 1960 |
DUCHESS CHEDDAR CHEESE, a product of PACOSTA Dairy Products (Pacific Costa Packing Corp.), was launched in the Philippines in 1960. DUCHESS was a processed Australian cheese that came with Mellow and Sharp full-flavored cheddar to suit one’s taste. Along with Pacosta Ice Cream, it was one of the short-lived products of the Quezon City-based dairy business.
DUCHESS CHEDDAR Christmas Ad, 1962
In Pacosta’s heyday, it relied on TV shows sponsorship
for their product advertising and promotions, starting in the 1950s with “Our Pacosta Show”. Later, it sponsored “The Dee Marquez Show”
that aired every Wednesday, at 6:30 P.M., on DZAQ TV- Channel 3, Wed. 6:30 PM.
Products of Pacosta were distributed by Smith, Bell & Co.Young and Baldwin Inc., Ong Sit & Co., Muller & Phipps (Manila) Ltd.
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