500. PENSHOPPE "Express Yourself" Campaign, Print : "The Mime", 1993

PENSHOPPE "MIME" Express Yourself Print Ad, 1993

Originating from Cebu, PENSHOPPE is a youth lifestyle brand founded in 1986 by Golden ABC, Inc. It started as a T-shirt fashion store and enjoyed sustained success in the South, encouraging the company to expand its market in Manila by opening a branch in SM North Edsa. In less than a decade, it was competing against the more established Bench, and was gaining attention for its creative-driven national advertising. 

WATCH PENSHOPPE "MIME" 1993 TVC 30s, HERE:

This 1993 campaign “Express Yourself” was one such example featuring a series of young people in an audition setting expressing their dreams and aspirations. “The Mime”, was part of the print series . Since then PENSHOPPE has also used local young stars like Ryan Agoncillo, Cogie Domingo, and even scored a coup by casting global celebrities Mario Maurer, Ian Somerhalder, Ed Westwick, Mandy Moore and Zac Efron. PENSHOPPE’s advertising agencies included Ace-Saatchi & Saatchi and TBWA-Santiago, Mangada, Puno.

SOURCES:

PENSHOPPE, Audution :MIme: TVC, https://www.youtube.com/watch?v=pq_IRQXyOOU, uploaded by FELIXBAKAT76, May 12, 2008.